EMEA Consumer Insights Lead

il y a 5 jours


Paris, Île-de-France McCormick & Company, Incorporated Temps plein
EMEA Consumer Insights Lead

We are seeking a highly experienced EMEA Consumer Insights Lead to join our team. As a key member of our Consumer Insights team, you will be responsible for developing and executing research projects that drive transformational growth at McCormick.

Key responsibilities include:

  • Developing and executing insight-based learning plans in line with our short and long-term strategic category and brand plans.
  • Influencing business partners to act upon the insight and knowledge generated to make informed business decisions and deliver against critical business objectives.
  • Discovering meaningful insights and uncovering new business opportunities by staying on top of trends and mining/curating primary and secondary research.

Requirements include:

  • Demonstratable experience in consumer research and insights across agency/client side.
  • Breadth of experience in qualitative and quantitative methods such as Brand Tracking, Segmentation, Idea and Concept Screening, TURF, Pack Testing, Comms Development, Social media message testing.
  • Experience working on multi-market research and passion to understand culture in cooking across Europe and the world.

We offer a dynamic and fast-paced environment with opportunities for growth and development. If you are a talented Consumer Insight Professional passionate about food and flavour, we encourage you to apply.


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