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Marketing Manager for Product Portfolio

Il y a 2 mois

Paris, Île-de-France Chargeurs PCC Fashion Technologies Temps plein
About the Role

The Product Marketing Manager at Chargeurs PCC Fashion Technologies coordinates the marketing efforts for the company's product portfolio, including the brands: Cilander, Senfa, and Planofil. The candidate deeply understands the coating and textile industry and its target audience, especially the military and nautical applications.

Through close collaboration with the CEO, CMO, sales, and R&D teams, and cross-functional teamwork, the Product Marketing Manager is able to shape effective go-to-market strategies.

The working location is Hybrid, with a component of remote working.

The role will include frequent travel between France and Switzerland, with occasional transfers overseas.

Key Responsibilities
  • Develop the Marketing Strategy: In synergy with internal stakeholders, develop the marketing strategy (product, pricing, positioning, promotion) for SenfaCilander and its brands.
  • Go-to-Market Strategy: Outline the complete go-to-market strategy and project plan for SenfaCilander and its brands.
  • Product Marketing Output: Improve SenfaCilander's b2b product marketing output.
  • Product Marketing Content: Shape and align product marketing content that targets prospective customers.
  • External Partnerships: Build relationships with external vendors and key stakeholders.
  • Marketing Budget: Set product marketing budgets and track spend, always with an eye for ROI.
  • Customer Acquisition: Convert prospects into paying customers through consistent communications.
Requirements
  • Textile and Coating Experience: Significant textile and coating experience (bachelor's degree, work experience).
  • Product Marketing Experience: Significant product marketing and development experience.
  • Go-to-Market Experience: Experience in go-to-market of technical b2b products.
  • Communication Skills: Strong written and verbal communication skills in English – French is a plus.
  • Market Understanding: Deep understanding of market trends and product lifecycles.
  • Strategic Thinking: Firm grasp of ways to develop strategic product marketing campaigns.
  • Entrepreneurial Approach: Curiosity and willingness to go the extra mile.