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Marketing Brand Strategist
Il y a 3 mois
Rejoignez OpenClassrooms pour une expérience enrichissante en tant que Marketing Brand Strategist en alternance. Nous collaborons avec un partenaire dans le secteur dynamique de l'entreprise pour offrir une formation diplômante reconnue par l'État. Cette opportunité est exclusivement réservée aux candidats en alternance qui suivent leur formation avec OpenClassrooms.
Avec notre approche pédagogique innovante, vous bénéficierez d'un équilibre parfait entre théorie et pratique, vous préparant ainsi à être pleinement opérationnel à l'issue de votre formation. Nos équipes sont également là pour vous accompagner dans votre recherche d'emploi, affichant un taux d'insertion de plus de 80% pour nos étudiants.
Vos responsabilités en tant que Marketing Brand Strategist :
- Concevoir et mettre en œuvre des stratégies de marketing et de vente pour atteindre les objectifs de notoriété et de chiffre d'affaires.
- Produire du contenu marketing engageant, incluant des messages clés, des études de cas, des articles de blog, des présentations et du matériel promotionnel.
- Établir et entretenir des relations avec les acteurs majeurs de l'industrie du jeu vidéo, tels que les studios, éditeurs et associations professionnelles.
- Organiser des démonstrations et des présentations pour des prospects potentiels.
- Collaborer avec l'équipe de développement pour fournir des analyses de marché et des retours d'expérience utilisateurs afin d'optimiser les produits.
- Surveiller et évaluer les performances des initiatives marketing et ajuster les stratégies en conséquence.
- Participer à des événements et salons professionnels pour promouvoir la marque et accroître sa visibilité.
Conditions de travail :
- Travail hybride basé à Lyon 03.
- Rythme d'alternance : 4 jours en entreprise par semaine, avec une présence réduite 1 à 2 fois par mois.
- 1 jour de formation par semaine, avec un jour supplémentaire 1 à 2 fois par mois.
Profil recherché :
- Étudiant(e) en formation supérieure (Bac+3 minimum) en marketing, commerce ou domaine connexe.
- Intérêt marqué pour l'industrie du jeu vidéo.
- Connaissances de base sur la durabilité environnementale.
- Excellentes compétences rédactionnelles et capacité à créer du contenu captivant.
- Capacité à communiquer efficacement, tant à l'écrit qu'à l'oral (l'anglais est un atout).
- Curiosité intellectuelle et compétences analytiques pour interpréter les données de marché.
- Autonomie et capacité à gérer plusieurs tâches simultanément.
- Esprit d'équipe et aptitude à collaborer avec divers interlocuteurs.
