Marketing and Public Relations Director
il y a 3 semaines
We are seeking a highly skilled Marketing and Public Relations Manager to join our team at Pullman Dubai Downtown. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our hotel's brand and services.
Key Responsibilities- Marketing Strategy and Execution: Develop and implement integrated marketing strategies to increase hotel visibility, drive occupancy, and enhance guest engagement.
- Brand Management: Ensure that all marketing materials and communications are consistent with the hotel's brand identity and messaging.
- Public Relations: Build and maintain strong relationships with media, bloggers, influencers, and key stakeholders.
- Crisis Management and Communications: Develop and implement crisis communication strategies to manage negative publicity or unexpected events.
- Content Creation and Management: Oversee the creation of marketing collateral such as brochures, videos, and photography.
- Advertising and Campaign Management: Plan and execute advertising campaigns in print, digital, and social media to promote hotel services, packages, and special events.
- Media Relations: Proactively pitch stories and hotel news to local, national, and international media outlets.
- Event Planning and Publicity: Plan and promote hotel events such as product launches, themed nights, and partnership activities.
- Digital Marketing and SEO: Lead online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and email marketing.
- Market Research and Analysis: Conduct market research to understand consumer trends, competitor activities, and media preferences.
- Partnerships and Sponsorships: Identify and manage partnerships with tourism boards, local businesses, and event organizers to boost the hotel's presence.
- Budget Management: Develop and manage the marketing and PR budget, ensuring cost-effectiveness in all activities.
- Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
- 3-5 years of experience in marketing and public relations, preferably within the hospitality industry.
- Excellent verbal and written communication skills in English; proficiency in Arabic is an added value.
- Strong understanding of digital marketing, social media, and public relations.
- Proficiency in marketing software, content management systems (CMS), and analytics tools (Google Analytics, etc.).
- Ability to build and maintain strong media relationships.
- Exceptional project management and organizational skills.
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