Marketing and Public Relations Director

il y a 3 semaines


Paris, Île-de-France Accor Hotels Temps plein
Job Summary

We are seeking a highly skilled Marketing and Public Relations Manager to join our team at Pullman Dubai Downtown. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our hotel's brand and services.

Key Responsibilities
  • Marketing Strategy and Execution: Develop and implement integrated marketing strategies to increase hotel visibility, drive occupancy, and enhance guest engagement.
  • Brand Management: Ensure that all marketing materials and communications are consistent with the hotel's brand identity and messaging.
  • Public Relations: Build and maintain strong relationships with media, bloggers, influencers, and key stakeholders.
  • Crisis Management and Communications: Develop and implement crisis communication strategies to manage negative publicity or unexpected events.
  • Content Creation and Management: Oversee the creation of marketing collateral such as brochures, videos, and photography.
  • Advertising and Campaign Management: Plan and execute advertising campaigns in print, digital, and social media to promote hotel services, packages, and special events.
  • Media Relations: Proactively pitch stories and hotel news to local, national, and international media outlets.
  • Event Planning and Publicity: Plan and promote hotel events such as product launches, themed nights, and partnership activities.
  • Digital Marketing and SEO: Lead online marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and email marketing.
  • Market Research and Analysis: Conduct market research to understand consumer trends, competitor activities, and media preferences.
  • Partnerships and Sponsorships: Identify and manage partnerships with tourism boards, local businesses, and event organizers to boost the hotel's presence.
  • Budget Management: Develop and manage the marketing and PR budget, ensuring cost-effectiveness in all activities.
Requirements
  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
  • 3-5 years of experience in marketing and public relations, preferably within the hospitality industry.
  • Excellent verbal and written communication skills in English; proficiency in Arabic is an added value.
  • Strong understanding of digital marketing, social media, and public relations.
  • Proficiency in marketing software, content management systems (CMS), and analytics tools (Google Analytics, etc.).
  • Ability to build and maintain strong media relationships.
  • Exceptional project management and organizational skills.


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