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Senior Project Manager
il y a 3 semaines
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Senior Project Manager
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Senior Brand Manager
Il y a 2 mois
Intégrez les équipes de Pernod Ricard France en tant que Senior Brand Manager à Marseille
Vos missions clésVous développez la stratégie de croissance des marques de votre portefeuille :
- Réfléchir à une stratégie de positionnement et de croissance de vos marques au sein du portefeuille de Pernod Ricard France, sur le marché français.
- Définir les objectifs stratégiques sur vos marques, notamment dans le cadre des processus de budget et de planification, et les plans d'action qui en découlent.
- Définir le marketing mix, la stratégie digitale, le Trade Marketing et les expériences de marques en étroite collaboration avec les équipes dédiées.
- Piloter avec votre équipe le suivi des performances de vos marques sur le marché français au travers d'outils internes et externes.
- Collaborer avec les équipes internationales et les propriétaires de marques à la construction de la stratégie globale (modèles stratégiques, workshops...).
- Piloter la localisation de la stratégie globale pour répondre aux spécificités du marché français.
- Assurer le rôle de référent France auprès du propriétaire de marque (reporting, présentation de la stratégie et des moyens...).
- Participer à la construction d'une marque.
- Mobiliser les autres Directions (Trade Marketing, ventes, contrôle de gestion, industriel, international) et coordonner leurs actions pour répondre aux objectifs fixés sur vos marques.
- Collaborer avec le pôle consumer connexion (Brand Expérience, Media, Digital) pour mettre en place des actions au service du développement des marques.
- Identifier, recommander et animer les prestataires et partenaires externes les plus performants (studio de création, agences de création, de publicité...).
- Gérer l'activité quotidienne des marques de votre portefeuille dans le respect des budgets alloués (publicité promotionnelle, expérience de marque, digital, média).
- Analyser les résultats des actions entreprises sur les différents éléments du marketing mix.
- Leader des marques que vous incarnez et promouvez : mobiliser, embarquer et coordonner les différents acteurs impliqués dans leur développement.
- Manager, coacher et développer votre équipe ; promouvoir les valeurs de Pernod Ricard France (Diversité, Inclusion, Convivialité).
- Vous avez au minimum 5 années d'expérience en Marketing.
- Vous êtes reconnu(e) pour vos capacités à manager, fédérer, et déléguer.
- Vous avez un fort leadership, vous êtes orienté(e) résultats et vous accompagnez le changement.
- Vous travaillez de façon transversale et cross fonctionnelle.
- Votre capacité à planifier et organiser l'activité, ainsi qu'à piloter plusieurs projets de front (multitasking) est reconnue.
- Vous avez une vraie rigueur d'analyse et de synthèse, vous maîtrisez les études et panels.
- Vous maîtrisez l'écosystème des marques (outils et leviers des stratégies digitales et d'expériences de marques), afin de contribuer à leur stratégie.
- Vous êtes à l'aise à évoluer dans un environnement interne (politique générale, juridique...) et externe (univers cible, prestataires, influenceurs, veille...) riche.
- Vous avez une forte sensibilité à l'innovation, à la créativité et au digital.
- Vous parlez Anglais et Français couramment.