Marketing Director

il y a 4 semaines


Paris, Île-de-France Base (formerly BaseLinker) Temps plein
About the Role

We are seeking a highly skilled Marketing Director to join our team in France. As a key member of our founding team, you will play a pivotal role in helping us scale our business by understanding the market and generating demand.

As a Marketing Director, you will be responsible for developing and executing multi-channel marketing campaigns to drive qualified leads for our sales team. You will work closely with our sales, implementation, tech, and support teams to create a happy, high-performing team and business.

Key responsibilities include:

  • Customer Insights & Segmentation: Leverage market and customer insights to understand segments, refine targeting, and messaging.
  • Brand Building: Work to increase brand awareness through content, events, trade shows, and online presence.
  • Demand Generation: Develop and execute multi-channel marketing campaigns to drive qualified leads for our sales team.
  • Content Creation: Craft compelling content tailored for B2B eCommerce audiences, including blogs, case studies, and whitepapers.
  • Partnerships & Collaborations: Collaborate with industry influencers, partners, and external stakeholders to enhance brand visibility through co-marketing opportunities, webinars, and joint content.
Requirements
  • 5+ years in B2B marketing - ideally experience in SaaS and/or eCommerce.
  • Data-Driven: Strong analytical skills and a data-driven approach to optimizing marketing efforts.
  • Adaptability: Ability to thrive in a fast-paced environment, managing multiple campaigns and deadlines simultaneously.
  • Creative Problem-Solving: Resourceful, creative thinker who can develop innovative marketing strategies to stand out in a competitive market.
  • Energy: Strong collaboration skills and the ability to work cross-functionally with sales, product, and customer success teams to build a happy, high-performing team.

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