Global Product Strategist

il y a 4 semaines

Tarare, Auvergne-Rhône-Alpes, France Gerflor Temps plein

Job Summary

We are seeking a highly skilled Global Product Strategist to join our team at Gerflor. As a key member of our product development team, you will be responsible for the strategic development of one defined product group, including market analysis, product development project management, and strategic marketing support.

Key Responsibilities

  • Act as the key interface and translator between commercial market requirements and our product development / innovation departments.
  • Analyse local market demands worldwide, identify trends, and understand future customer expectations.
  • Develop the product range under your responsibility based on solid data / business cases to contribute to the global business development strategies for these products.
  • Be a main driver of innovation for the defined ranges in close cooperation with R&D and Engineering departments – and in line with overall company vision.
  • Manage the product development project life cycle, taking into account technical limitations in the production, potential CAPEX requirements, and ROI calculations – together with R&D, Engineering, Purchasing, Controlling, and Manufacturing.
  • Build a strategic marketing plan for the products under your responsibility, including definition of sales targets, market positioning, business development opportunities, and differentiation from competitors.
  • Monitor the product portfolio performance (Product scorecards, mix, etc.), analyse sales KPIs, and pricing, and create insightful performance reports for the management.
  • Create product communication tools, ensure access to relevant product data (technical databanks, training, promotion tools), and proactively support the Gerflor sales teams on all aspects related to the "your" ranges.

Requirements

  • University degree in management, marketing, or engineering.
  • 5+ years working experience in similar role in the building materials industry.
  • Strong analytical capabilities and very good project management skills (multi-project management, multi-stakeholder management).
  • Good technical understanding and focus on detail.
  • Customer-centric mindset and very good commercial skills.
  • Team player attitude and the ability to prepare and take decisions.
  • The flexibility to work cross-functionally and to quickly adapt to different people and management levels – in an international environment.
  • Very good communication skills in English and at least one additional European language (ideally French and/or German).
  • Willingness to travel (approx. 25%).

Our Offer

  • Opportunity to work in a successful multinational company.
  • Opportunities for personal career development.
  • Versatile and multifaceted job tasks.
  • Attractive salary and long-term perspectives.

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