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BENELUX Marketing and Sales Director

il y a 1 mois

Vannes, Bretagne, France Goodyear Temps plein

Drive Commercial Success with Goodyear

Location: Belgium/Kontich

Remote work: Hybrid - 3 days in office

Organization: Sales and Marketing

About the Position
The Commercial Marketing Lead will play a critical role in helping local Truck and OTR replacement and Fleet Mobility sales teams achieve their business objectives.

Your Key Responsibilities

  • Develop a local Marketing strategy that aligns with the Commercial EMEA Business Unit and Marketing strategy, including campaigns, content, events, and digital initiatives.
  • Implement the Marketing activation plan for Commercial Products, Solutions, and Services (Truck and OTR). Localize and deploy centrally created Marketing materials.
  • Work closely with sales teams (Truck and OTR Replacement and Fleet Mobility) to provide guidance, tools, materials, and presentations to support their business objectives.
  • Define, control, and report the Marketing budget to ensure optimized use and stay within the allocated budget frame.
  • Collaborate with the Communications' Hub Leader to define a communication calendar covering traditional and social media communications to support demand generation, loyalty, brand, new products, services, and solutions introduction.
  • Collaborate with Sales Enablement to develop sales force capabilities to successfully bring to market the complete value proposition.

Your Profile

  • Bachelor's or Master's degree in Marketing.
  • 4+ years' experience in Marketing functions - Sales experience is a plus.
  • Good Project Management skills.
  • Comfort in operating with numbers.
  • Efficient communicator.
  • Executional drive. Confident, structured, creative, and dynamic personality.
  • Capability to well understand customers and internal team's needs.
  • B2B marketing practice and tools knowledge incl. digital.
  • Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus.
  • Fluency in English and French is required.