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Global External Relations Manager

Il y a 2 mois

NeuillysurSeine, Île-de-France Sephora Temps plein
Sephora is seeking a skilled Global External Relations Manager to join its dynamic international team. As a key member of the Global Communications department, you will be responsible for building and protecting Sephora's reputation through proactive dialogue with the media and opinion leaders. Your mission will be to develop and manage Sephora's corporate brand image with key external stakeholders, including media, public opinion, and opinion leaders. You will also be responsible for developing Sephora's ability to anticipate and respond to sensitive situations and crises through prevention plans and training. Your key responsibilities will include: Media Relations: * Cultivate and maintain strong relationships with key journalists and editors to ensure a better understanding of Sephora's purpose, values, vision, and strategy in its core international European and French target media * Develop and implement proactive media relations strategies on key corporate topics around the world, providing advisory on topics, content, and timing * Ensure Sephora's media relations guidelines are understood and followed across the world * Define and manage narratives and messages for Sephora's spokespersons, preparing ad hoc media action plans on specific topics * Organize press events and draft press releases * Promote consistent external communications across Sephora's communication teams and markets, as well as managing the relationship with the LVMH Group to ensure coordination and consistency of media relations across the globe * Monitor and report key media metrics Reputation Management: * Lead the development and execution of reputation management strategies to protect and enhance Sephora's brand and reputation * Monitor and analyze media coverage, social media sentiment, and industry trends to identify potential reputational risks and develop proactive strategies to mitigate them * Collaborate with internal stakeholders at Sephora and LVMH to ensure consistent and coherent messaging across all communication channels and touchpoints * Promote a reputation risk culture internally and be an active member of the Sephora global communications network If you are a skilled communicator with a passion for building and protecting brands, we encourage you to apply for this exciting opportunity.