Global External Relations Manager
il y a 4 jours
Date: Jun 5, 2024 Location: NEUILLY SUR SEINE, FR
Global External Relations Manager (M/F/X)
The Opportunity:
Sephora is seeking a Global External Communications Manager to join its dynamic international growth team. Reporting directly to the Director of Global Communications, this role will be responsible for building and protecting Sephora's reputation through the development of ongoing dialogue with the media and opinion leaders.
Key Responsibilities:
- Develop and manage Sephora's corporate brand image with all key external stakeholders: media, public opinion, through proactive strategies aimed at ensuring a better understanding of Sephora's Purpose, values, vision, and strategy.
- Develop Sephora's ability to anticipate sensitive situations and crises through prevention plans & training, and react to them through driving response strategies, working hand in hand with all key stakeholders.
- Cultivate and maintain strong relationships with key journalists, editors to ensure a better understanding of Sephora's Purpose, values, vision, and strategy in its core international European and French target media.
- Develop and implement proactive media relations strategies on key corporate topics around the world (e.g., Purpose, sustainability, global projects & partnerships, etc.), provide advisory on topics, content, timing.
- Make sure Sephora's media relations guidelines are understood and followed all across the world.
- Defining and managing narratives and messages for Sephora's spokespersons, preparing ad hoc media action plans on specific topics (corporate announcements, key themes such as innovation, major events and partnerships).
- Organizing press events and drafting press releases.
- Promoting consistent external communications across Sephora's communication teams and markets as well as managing the relationship with the LVMH Group to ensure coordination and consistency of media relations across the globe.
- Monitoring and reporting key media metrics.
Requirements:
- Strong relationships with key journalists, editors.
- Proactive media relations strategies.
- Ability to anticipate sensitive situations and crises.
- Strong communication and interpersonal skills.
- Ability to work in a fast-paced environment.
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