Digital Project Manager

il y a 4 semaines


Paris, Île-de-France Coty Temps plein

Mission

Within the Communication department and under the responsibility of the Global Digital Manager, you will participate in the implementation of the digital strategies of Coty niche brands: Jil Sander, Tiffany & Co and INFINIMENT COTY PARIS. Demonstrating a real interest in digital and new technologies, you will be able to combine analytical skills and creativity to identify new opportunities to increase the digital & CRM performance of the brands in the portfolio.

Key Responsibilities:

  • Deploy our niche brands digital plan for the fiscal year to come
  • Build social media calendars, coordinate with agency and find ways to improve our performance on social media
  • Consolidate and analyze paid media campaign reports, define KPIs and highlight PCA's key learnings.
  • Coordinate and develop digital activations for our brands new product launches
  • Manage our brands' social media accounts - Editorial planning, tone of voice and fanbase growth
  • Develop digital toolkits to make sure markets have all necessary information to communicate appropriately on new launches
  • Identify industry trends and top-performing contents
  • Study competitive benchmarkings and rank brands' performance
  • Audit ecom contents and consumer digital/e-commerce purchasing journey on key e- retailers
  • Develop data acquisition and loyalty strategy
  • Build newsletters editorial calendar ensuring ongoing level of customers engagement and DTC conversion

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