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Content Marketing Strategist
Il y a 2 mois
Agicap is seeking a skilled Content Marketing Manager to spearhead our marketing efforts through captivating content creation, leveraging advanced AI tools where applicable.
Job SummaryWe are looking for a talented Content Marketing Manager to join our team and help us create engaging content that drives business results. As a Content Marketing Manager, you will be responsible for developing and executing a comprehensive content strategy aligned with our marketing objectives, integrating AI-driven content creation tools where appropriate.
Key Responsibilities- Develop and execute a comprehensive content strategy aligned with our marketing objectives, integrating AI-driven content creation tools where appropriate
- Create high-quality content across various channels, including website pages, landing pages, email campaigns, blog posts, whitepapers, case studies, and social media, leveraging AI to scale content production while maintaining quality
- Manage translation and adapt in French our Global content (website, campaigns, ebooks and other assets), you understand that we translate meaning and that we sometimes need to do some research to translate technical terms
- Collaborate closely with the marketing team to ensure consistency and alignment across all initiatives
- Work with our customer marketing team and studio to produce the customer testimonials
- Conduct in-depth research on industry trends, customer needs, and competitor activity to inform content development
- Measure and analyze the performance of content initiatives, leveraging insights to refine strategies and maximize ROI
- Stay abreast of best practices and emerging trends in content marketing, continuously seeking opportunities for innovation and improvement
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Experience in content marketing, preferably within a B2B software or technology company
- Experience or deep interest for corporate finance and willingness to learn more about it
- Exceptional writing and editing skills, with a keen eye for detail and a strong command of grammar and style
- Demonstrated ability to create compelling, audience-focused content that drives engagement and conversion
- Familiarity with SEO principles and best practices
- Experience or willingness to learn how to utilize AI tools for content creation and optimization
- Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Creative thinker with a strategic mindset, capable of generating innovative content ideas aligned with business objectives
- Full funnel mindset, you care as much about creating top of the funnel content to grow pipeline as making sure the Sales can convert those leads into clients
- Collaborative team player with excellent communication and interpersonal skills, capable of collaborating with colleagues who will be either on site or working in other geographies, in different departments (marketing, go-to-market, sales, etc.)
We are looking for a talented Content Marketing Manager to join our team and help us create engaging content that drives business results. If you are a creative and strategic thinker with a passion for content marketing, we encourage you to apply for this exciting opportunity.
