Senior Marketing Strategist
il y a 12 heures
The Senior Marketing Specialist for the Account-Based Marketing (ABM) team will play a pivotal role in developing and executing ABM marketing campaigns across the manufacturing industry for Blue Yonder's key accounts. This role will collaborate closely with ABM Marketing Managers to create high levels of collaboration and partnership across various stakeholders, including industry, product marketing, sales, business development, campaign and field marketing teams to ensure execution across multiple channels aligning to the overarching ABM strategy.
Key Responsibilities:- Assist in driving industry innovation for ABM at-scale, designing a more deeply connected sales and marketing motion.
- Execute Blue Yonder's ABM strategy by helping Marketing Managers build and manage the applicable channels for account-based marketing that drive engagement including email (outbound and nurture), digital marketing (social, retargeting, display, etc.),
- Drive increased engagement across social, website, email, and direct mail among qualified and educated prospects by developing and executing ABM programs that drive market visibility, generate demand, and achieve business and revenue goals, monitoring click-through and open rates, website visits and page heatmaps, buying committee engagement, and more.
- Maintain operational rigor throughout the multi-month lifecycle of an account-based marketing campaign, using deep intent data to drive development and adaptation of go-to-market strategy to key accounts while analyzing performance across all channels and adjusting strategy accordingly.
- Work with the integrated demand generation team, industry strategy team, sales, business development and product marketing to understand the trends that are shaping the manufacturing industry and messaging surrounding them.
- Collaborate with marketing managers to develop sales enablement to help sales and business development teams act as marketers for ABM accounts - nurturing and reaching out to their prospects in a curated, simplified way.
- 4+ years in a field marketing or account-based marketing discipline.
- Understanding of B2B marketing, the customer buying journey, account-based marketing fundamentals, demand generation, marketing automation, lead conversion and nurturing programs.
- Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross-functional teams across domestic and international markets.
- Experience with marketing tools such as Salesforce, Marketo, 6Sense, Triblio, DemandBase, etc. Strong English language skills required.
- French, Italian, German.
Blue Yonder is an equal opportunity employer and welcomes applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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