Stratégiste Digital

il y a 4 semaines


Paris, Île-de-France ESP Ecole Supérieure de Publicité Temps plein
Contexte

Cette fiche présente un poste stratégique axé sur la notoriété et la visibilité des entreprises, des marques ou des produits.

Quel est le travail d'un Channel Planner?

Le Channel Planner a pour mission de garantir une communication à 360°, en veillant à la présence optimale des marques ou produits sur les moteurs de recherche et en atteignant les objectifs fixés.

Compétences requises
  • Connaissances approfondies des réseaux sociaux et des plateformes professionnelles
  • Expertise en stratégie digitale et en marketing numérique
  • Capacité à analyser les données et à évaluer les performances
  • Compétences en communication et en leadership
Quelle formation suivre pour devenir Channel Planner?

Après l'obtention du BAC, il est conseillé de poursuivre ses études en effectuant un diplôme Bac+3 en Stratégie Digitale.

Une fois titulaire d'un diplôme Bac+3, il est alors possible de commencer un Mastère 1 en Innovation, Communication & Digital marketing, qui dure un an.

Puis de poursuivre avec un Mastère 2 en Stratégies digitales & E-business.


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