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Global Digital Transformation Director

Il y a 2 mois

Paris, Île-de-France Graitec Temps plein

About Graitec Group:

Graitec Group is a leading software company specializing in Building Information Modeling (BIM) solutions, serving the architectural, engineering, construction, and manufacturing industries. Our mission is to empower our customers to digitize and industrialize their processes, driving performance and sustainability.

Ambitious and Fast-Growing Environment:

We operate in a dynamic and innovative environment, with a strong focus on digital transformation. Our company has experienced significant growth, doubling our revenue in the last three years, and we aim to reach 500 million euros in revenue by 2024.

Experts & Talents with Strong Culture:

Our team consists of over 700 outstanding professionals with a strong management team, fostering a culture of innovation and excellence.

A True International Group:

Graitec serves more than 200,000 customers worldwide, with over 50 offices in 13 countries, enabling us to meet our customers' needs globally.

A Market Leader:

We are one of the largest Autodesk Platinum partners, operating at a worldwide scale with an equal split of business between Europe and North America.

Strong Products Serving the Construction & Manufacturing Industries:

Through Autodesk products and our own software solutions, Graitec is proud of its 150+ developers innovating daily to accelerate our customers' performance.

About the Team Hiring:

Graitec is launching an ambitious digital transformation program to revolutionize our business. We are seeking a talented and agile expert to join our new team, changing and deploying our digital, e-commerce, and CRM ecosystems in all our geographies in Europe and North America.

Overview:

Role Purpose/Objective:

The Graitec Group Digital Director plays a pivotal role within the organization, overseeing and managing our comprehensive digital strategy and initiatives, particularly in the context of B2B operations.

As a software company, this position is integral to ensuring we remain competitive and relevant in an increasingly digital world, strategically promoting our proprietary software solutions. The Digital Director is responsible for driving digital transformation, optimizing digital channels, and enhancing customer engagement, streamlining operations, and boosting the visibility and adoption of Graitec's software products across the market.

This role requires a deep understanding of both the software industry and the unique demands of B2B environments, ensuring our digital efforts align with business goals and customer needs.

Key Responsibilities/Role of a Digital Director:

  1. Strategic Leadership: Guide the digital transformation efforts across the organization, ensuring the integration of digital tools, platforms, and processes.
  2. Team Management: Lead and manage digital teams, including web designers, content creators, and digital media specialists. Foster a culture of innovation and continuous improvement within the team and at country level with local marketing teams.
  3. Digital Marketing: Oversee comprehensive digital marketing efforts. Manage and coordinate all digital marketing initiatives, including SEO, SEM, social media, and content marketing. Ensure alignment with overall marketing strategy and business objectives.
  4. Implementation of 360° Marketing Campaigns. Lead the planning, execution, and optimization of 360° marketing campaigns that integrate all digital channels for a cohesive and comprehensive brand presence.
  5. Collaboration with Countries and Commercial Divisions. Work closely with international teams and commercial divisions to adapt and implement global digital marketing strategies locally.
  6. Special Focus: Implementing 360° Digital Campaigns to Better Promote Graitec Software Solutions (Awareness and Performance) in Collaboration with Product Marketing Teams.
  7. Agency Management. Manage relationships with external agencies, overseeing their performance and ensuring that they meet defined KPIs.
  8. Performance Analysis. Analyze and report on the performance of all digital marketing campaigns, using data-driven insights to refine and improve strategies.
  9. Technology Integration: Collaborate with Digital Tech Director to ensure digital tools and platforms are secure and up-to-date.
  10. Website Improvement & User Experience (UX): Create global digital campaigns across all our sites, involving the creation of digital content. Optimize the digital customer journey, ensuring that all digital touchpoints provide a seamless and positive experience.
  11. Budget Management: Manage the digital budget at corporate level and collaborate with countries in Europe and North America, allocating resources effectively to various projects and initiatives.
  12. Stakeholder Communication: Communicate digital strategies and progress to senior management and other stakeholders.
  13. AUTODESK Partnership and Collaboration: Collaborate with our main partner AUTODESK to establish an effective and fruitful relationship.
  14. Compliance and Security: Ensure that all digital activities comply with relevant regulations and standards.

Responsibilities:

  • Over 10 years of experience in developing and implementing digital marketing strategies that drive business growth at both local and global levels.
  • Proven ability to craft and oversee 360° digital (SEM/SOCIAL MEDIA) campaigns that align with corporate goals while allowing for local customization to meet regional needs.
  • Website Strategy and Optimization: Expertise in developing and executing strategies to optimize website performance, user experience (UX), and conversion rates to achieve business objectives.
  • SEO and Content Management: Strong understanding of search engine optimization (SEO) practices to ensure the website is search-friendly and content is relevant, engaging, and up-to-date.
  • Web Analytics and Performance Tracking to Make Data-Driven Decision Making: Proficiency in using web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and key performance indicators (KPIs) to drive data-driven decisions.
  • User Experience (UX) Design: Ability to collaborate with UX/UI designers to create intuitive, user-friendly website interfaces that enhance visitor engagement and satisfaction.
  • Leadership and Team Management: Extensive experience leading cross-functional teams, with direct authority over local marketing managers across various regions.
  • Budget Management and Resource Allocation: Proven ability to manage and allocate marketing budgets efficiently, ensuring that local managers have the resources they need to execute successful campaigns.

What is Nice to Have Done Already:

Knowledge of subscription business and software companies.

Qualifications:

  • Mandatory high-level English proficiency.
  • Master's degree in Marketing, Business, or Digital Strategy.
  • Leadership and Team Management (extensive experience leading cross-functional teams, with direct authority over local marketing managers across various regions).
  • Innovation & Creativity.
  • Digital Strategy Expertise (ability to develop and execute comprehensive digital strategies that align with business goals).

Interview Process:

  • To apply – Please send your application via our career portal.
  • Screening/Get to Know Discussion.
  • Hiring Manager.
  • Peer of Hiring Manager or Key Stakeholder to the Role from Another Organization.