Global Customer Insights and Market Research Director

il y a 4 semaines

Paris, Île-de-France Salt Digital Recruitment Temps plein

Global Customer Insights and Market Research Director

€100,000 – €120,000 + car allowance + bonus + benefit package

FMCG

Amsterdam

The Company:

Salt are excited to have exclusively partnered with this iconic and leading FMCG brand who are on a digital transformation all whilst growing the desirability of their much loved product category.

As Global Customer Insights and Market Research Director you will:

  • Oversee the strategic and day-to-day management of global syndicated market data vendors.
  • Act as a key contributor to the Data & Analytics Global team, helping to define and prioritise backlogs for the CMI data lake.
  • Partner with CMI colleagues on global brand assessments, conducting competitor analysis using syndicated data, adhoc research, and existing category/country insights.
  • Lead cross-country data harmonisation initiatives, ensuring outcomes address both global and local use cases.
  • Design and implement solutions that enable end-users across the organisation to access syndicated reports and tools via self-service.

Requirements:

  • 10 + years of experience in market research or relevant fields driving holistic brand growth through deep and broad consumer insights & foresights.
  • Experience managing global relationships with syndicated data agencies.
  • Deep knowledge of applying syndicated data sources to drive business decisions in consumer goods categories, including analytics experience.
  • Breadth of knowledge of syndicated data sources (NiQ, IRI, GfK, Numerator, Euromonitor, Circana, Kantar, IPSOS, etc).
  • Use of syndicated data sources to conduct competitive and market analysis.
  • Not fearful of acting with a minimum of planning and/or adapting to quick changes; resilient.
  • Strategic and holistic thinking.
  • Curiosity and hunger for change and innovation.
  • Continuous learning mindset.

If you're interested in this Global Customer Insights & Market Research Director role please apply below.


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