Data-Driven Demand Generation Manager
il y a 4 semaines
About the Role:
We are seeking a data-driven, revenue-centric Demand Generation Manager with experience of both inbound and outbound marketing. Your experience includes creating and maintaining demand in the sales cycle (Go to Market by offer, funnel orchestration, nurturing strategy...), Generate sales opportunities from Large enterprise, oversees Account-based marketing practices (ABM).
Key Responsibilities:
Partnering with the Sales and Product teams to develop a deep understanding of our personas, products, industries and buyer's journey by key offer;
Collaborating with product, marketing and regional teams to design demand gen campaigns and programs. Document winning demand gen practices, evangelize in regions to support local pipeline growth;
Contributing to strategizing content and messaging to acquire and nurture prospects on the short and long term (thought leadership, white papers, demos, videos, landing pages...);
Improving the nurturing strategy to warm up leads over time, using a mix of content, channels, innovative calls-to-action...;
Contributing to ABM practices (engage specific companies and contacts, customize content,...);
Measuring, improving results, and spreading effective lead generation practices in regions;
Managing technical and Ops aspects of global leadgen through key marketing systems if needed. (website apps and tagging, leads flow, CRM connections, tools contracts...)
About You:
6+ years in demand generation/B2B marketing, preferably in B2B SaaS/Enterprise software;
Ideally experience in managing Account based marketing campaigns (ABM), preferably on a regional and global scale;
Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously;
Combining strategic thinking with effective execution of action plans, demonstrating a proactive, strategic thinker with exceptional attention to detail;
Bilingual French / English.
About Us:
Joining Ekimetrics means joining a company where values are applied every day:
Evolve in an entrepreneurial and non-traditional environment;
Be open to both top-down and bottom-up feedback for continuous improvement;
Receive training upon arrival and continuously through a unique learning experience enriched with numerous resources (internal, external, live, and digital), encompassing technical knowledge and soft skills;
Be part of a friendly and united community;
Imagine unexpected solutions and step out of your comfort zone.
What We Offer:
The Eki.Academy training catalog, which contains programs that will enhance your skills on our solutions and jobs, learning paths on our digital platform, as well as programs dedicated to our priority challenges, including awareness of environmental issues with the Climate School;
A sporty, artistic, musical, playful, charitable, and committed life: from our private gym to art exhibitions, video games, and concerts, or even CSR challenges on our dedicated platform (Vendredi);
Many events and seminars to stay close to your community;
Modern premises in a dynamic area in the heart of Paris (Grands Boulevards);
Flexible working-from-home policy.
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