Marketing and Demand Generation Specialist
il y a 4 semaines
Marketing and Demand Generation Specialist
At Minitab, we are seeking a skilled Marketing and Demand Generation Specialist to drive our growth in France and French Speaking Switzerland. As a key member of our marketing team, you will be responsible for developing and executing impactful marketing programs that support our business objectives.
Key Responsibilities:
- Develop and execute local marketing plans to drive demand generation and customer engagement in France and French Speaking Switzerland.
- Collaborate with the regional and global marketing teams to leverage external channel partners and work closely with our internal sales team to deliver strong revenue growth.
- Identify opportunities to localize and leverage existing content, campaigns, and resources.
- Develop and maintain social media presence to effectively engage target audiences and support overall PR and brand strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field, CIM qualified or equivalent experience.
- 1-3 years of marketing, communication, or public relations experience, with global awareness.
- Proficiency with Microsoft (Word, PowerPoint, SharePoint, etc.) and essential communications tools (LinkedIn Campaign Manager, HubSpot Marketo, Semrush etc.).
- Experience with customer relationship management (CRM) systems (i.e. Dynamics 365, Salesforce, etc.) and site traffic analysis tools such as Google Analytics.
- Project management skills with the ability to handle multiple projects, ensuring timely delivery and alignment across teams.
- Self-motivated and capable of working independently while collaborating within a team.
- Willingsness to travel as required.
- Comfortable working in a multi-lingual and multi-cultural environment.
- Excellent verbal and written communication skills, including the ability to effectively convey technical information to diverse audiences.
Skills Needed:
- Business Insight: Uses knowledge of business drivers and how strategies and tactics play out in the market to guide actions.
- Manages Complexity: Acquires data from multiple and diverse sources when problem solving.
- Accountability: Follows through on commitments and makes sure others do the same.
- Collaborates: Works cooperatively with others across the organization to achieve shared objectives.
- Strategic Mindset: Anticipates future trends and implications accurately.
Note: Proficiency in speaking, reading, and writing in French and English is required.
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