Cdi - Senior CRM Project Manager (H/F)/x

il y a 2 jours

Paris, France Clarins Temps plein

**CRM Data Manager**

**Ready to bring passion into your career?**
- A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet"._
- Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas. _
- Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms._
- Do you want to help write the next chapter of our story?_
- We are looking for a Senior CRM Data Manager based in Paris._

**The role**

**CDI to be filled as soon as possible**

**Based in Paris 17**

As part of the International CRM team, your mission will be to build and elevate the brand’s CRM capabilities to provide a high-level of service & excellent customer experience. You will capture and leverage customer data throughout the omnichannel journey to personalize this experience. In close collaboration with the 4 CRM & E-commerce regional teams (America, Asia, Europe, Future Growth Markets) and the global teams in Paris (IT, Digital, Retail) you will play a key role in the specification, testing, deployment, and operational phases of Clarins’ CRM solutions. Terms like segmentation, targeting, personalization, use cases, functional specifications, campaign tracking, data flows and tables, ticket management, UAT and backlog will be part of your daily routine.

**What you’ll do**

**Lead CRM Solutions**
- Drive key CRM solutions: Customer Data Platform (CDP Imagino), Net Promoter Score (NPS Qualtrics)
- Be the business lead across all project phases: define business requirements, write functional specifications, coordinate development and follow-up, manage testing and UAT, provide training and change management support, maintain up-to-date documentation
- Work closely with IT teams to manage the technical implementation of CRM solutions
- Actively participate in other CRM solutions : Adobe Campaign, Clienteling, RCU, Loyalty Program
- Maintain a comprehensive view of all CRM projects, identifying dependencies and their impact on customer experience

**Data Management & Performance Analysis**
- Ensure the quality and consistency of customer data within CRM solutions
- Collaborate with IT and Analytics teams to optimize data collection and usage
- Leverage CRM and digital data to target specific audiences and activate them on Marketing Automation tool (Adobe Campaign) and media platforms
- Monitor the performance of CRM solutions: analyze user behavior and provide actionable insights for CRM projects
- Communicate KPIs and insights to all stakeholders

**Market Coordination and Support**
- Understand regional market needs and priorities
- Support the deployment of CRM solutions in different regions/countries
- Challenge and validate regional/country requests
- Proactively suggest improvements and action plans
- Monitor best CRM practices

**You are**
- Able to understand business challenges and translate them into technical solutions
- Adaptable, flexible, and proactive, with a collaborative approach
- Fluent in both French and English

**You have**
- Master’s degree (Bac+5) in Business or University
- At least 5 years of CRM project management experience in an international context
- Extensive expertise in CRM solutions such as **Imagino CDP** or others, Adobe Campaign or other campaign management tools, Sales Force Commerce Cloud
- Strong knowledge of database and data flow management
- Strong analytical skills and customer-oriented mindset
- Experience with major ad platforms such as Meta and Google and knowledge of Google Analytics 4 is a plus

**We have**
- 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
- Unique products and innovative services
- A commitment to Social & Environmental Responsibility embedded in our _raison d'être_
- A caring and inclusive corporate culture
- Development and training opportunities
- Attractive compensation and benefits
- A flexible work environment, with up to 2 days of remote working per week
- If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us._

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