Head of Marketing

_**Take the lead in marketing for a fast-growing B2B SaaS scale-up and drive a data-driven strategy to accelerate our international expansion.**_
- **Location:flexible in Europe**_ _(HQ in Barcelona + multiple hubs across Europe as Paris, London, Berlin, Amsterdam... )_
- **Salary**:_ _€70-100k (adjustable based on profile)_
- **Language:perfectly fluent English required**_ _(French not necessary)_

**Who we are**

We are a **B2B SaaS scale-up** developing an all-in-one platform that helps thousands of businesses optimize their operations and commercial performance in the sports and wellness industry.

**Our mission**: provide a powerful and intuitive technology solution, integrating member management, marketing automation, and advanced tools to drive our clients’ growth.

Since 2019, we have achieved:

- Millions of active users on our platform
- Series B funding round closed in 2024
- 160+ employees, with strong expansion across Europe and internationally

**Our ambition**: to become the leader in our sector through technological innovation and a data-driven approach.

With an **anglo-saxon business culture**, we prioritize a metrics-driven, ROI-focused, and fast-execution marketing strategy that works in close alignment with Sales.

**The challenge: marketing as a core business driver, 100% ROI-Driven and performance-oriented**

We are looking for **a highly data-driven and business-oriented Head of Marketing**, with full autonomy to structure and execute a marketing strategy that delivers measurable and exponential growth.

Marketing is not a support function but a **key revenue driver**, amplifying and accelerating the impact of Sales.

**Your responsibilities**
- Define and execute a highly ROI-driven marketing strategy focused on lead generation, conversion, and revenue growth
- Structure the marketing team and processes with full autonomy: organization, hiring, and tech stack selection
- Ensure predictability in results by building precise acquisition and conversion models with clear, actionable KPIs
- Adopt a full-funnel and data-driven approach, closely tracking key metrics (CAC, LTV, MQLs, pipeline impact, campaign ROI)
- Deploy and optimize HubSpot to automate and scale marketing efforts
- Co-create strategies fully aligned with commercial objectives
- Exponentially boost Sales performance through highly targeted campaigns
- Deliver a constant flow of high-quality leads to the sales team
- Test, iterate, and challenge the status quo: continuously experiment to identify the most high-impact channels and actions.

**Your profile**
- **10+ years of experience in B2B marketing**, with a proven track record in high-growth **SaaS**(ideally €5-15M ARR)
- Significant experience in **scale-ups or startups**, with strong autonomy and execution capabilities
- “Head of Growth” mindset: focused on acquisition, scalability, and performance metrics
- **Extensive international experience**(preferably UK and USA) and a deep understanding of **anglo-saxon marketing** best practices
- Fluent English is a must (daily working language)
- Strong leadership and ownership mentality: ability to build and lead a team while constantly optimizing and challenging the existing strategy

**Why join us?**
- A strategic and high-impact role in a rapidly expanding scale-up
- Marketing at the core of the business, with full autonomy to structure the team and processes
- Office spaces available across Europe (HQ in Barcelona)
- A fast-paced, results-driven, and anglo-saxon work culture where execution and performance come first

**Job Types**: Full-time, Permanent
Status: Cadre

Pay: 70,000.00€ - 100,000.00€ per year

**Experience**:

- B2B SaaS Marketing: 7 years (preferred)
- startups / scale-ups: 7 years (preferred)
- international: 3 years (preferred)
- US & UK market: 3 years (preferred)

**Language**:

- English (required)

Work Location: Hybrid remote in 75004 Paris

Application Deadline: 18/04/2025