Reels & Shorts Content Creator

**About us**:
**About the role**:
We are seeking a highly creative and results-driven **Reels & Shorts Content Creator** to lead the creation of viral short-form video content across Instagram Reels, YouTube Shorts, and Facebook.

This is a full-time, hands-on production role for someone who lives and breathes social media trends and knows how to turn ideas into scroll-stopping videos. You will own the full process — from researching trends and scripting, to producing, editing, and publishing — with one clear mission**:to grow our organic reach, views, and followers across platforms through engaging, shareable video content.**

You’ll join our Marketing team and work closely with our social media manager and marketing director, but you’ll be the primary owner of short-form content output across multiple Ruby Labs brands.

**Key Responsibilities**:
**Content Ideation & Research**
- Monitor Reels, Shorts, and TikTok daily to identify emerging trends, sounds, hooks, and viral formats.
- Adapt trends to fit each brand’s voice, audience, and message.
- Brainstorm new ideas that have the potential to go viral organically.

**Scriptwriting & Planning**
- Write short, impactful scripts or storyboards that grab attention in the first few seconds.
- Plan and organize content shoots ensuring consistent creative output.
- Develop creative angles for each brand and align with broader marketing goals.

**Video Production & Editing**
- Film, edit, and optimize Reels/Shorts for maximum reach and engagement.
- Ensure all videos are native to each platform, using trending sounds, captions, and pacing.
- Maintain a consistent aesthetic and tone aligned with each brand’s identity.

**Publishing & Optimization**
- Post daily Reels/Shorts on Instagram, Facebook, and YouTube.
- Write engaging captions and select relevant hashtags.
- Track performance, iterate based on analytics, and double down on high-performing formats.

**Performance Tracking & Reporting**
- Analyze metrics such as reach, views, engagement rate, and watch time.
- Prepare performance reports and insights to guide future content direction.
- Stay accountable to KPIs focused on organic growth and audience reach.

**Qualifications**:
**Experience**
- Minimum **2 years of experience** creating short-form video content for social platforms (Reels, TikTok, Shorts).
- Proven ability to **create viral or high-performing videos** (please provide portfolio or examples).

**Technical Skills**
- Proficient in video editing tools (CapCut, Adobe Premiere, Final Cut, or similar).
- Deep understanding of platform algorithms and engagement triggers.
- Strong copywriting and storytelling ability for short-form content.
- Motion graphics and sound editing experience.

**Creative Mindset**
- Excellent eye for trends, storytelling, pacing, and visual composition.
- Comfortable in front of the camera or directing talent as needed.
- Highly autonomous, proactive, and driven to create content that performs.

**Nice to have**:

- Experience managing multiple brand accounts simultaneously.
- Strong understanding of data-driven creative iteration.

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- **Application Submission**: Provide your CV along with a portfolio or examples of short-form videos (Reels, Shorts, or TikToks) you’ve created that generated strong reach or engagement.
- ** Recruiter Screening (40 minutes)**: Discuss your background, experience, and fit for the role.
- ** Task Assignment**: Create and submit 2 short-form video examples following a trend or concept relevant to one of our brands.
- ** Final Interview (60 minutes)**: Meet with the Marketing Director to discuss your creative process, content ideation workflow, and vision for organic video growth at Ruby Labs.

**Life at Ruby Labs**:
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is match