Global Head of Communications, Therapeutic Area Neurosciences

**WHAT -**Summary & Purpose of the Position**

The Global Head of Communications for Neuroscience will serve as the leading communication business partner for the Neuroscience Therapeutic Area (TA), collaborating with global functions including asset teams, medical affairs, market access & public affairs.

The Global Head of Communications for the Therapeutic Area Neuroscience will lead the development and execution of comprehensive communication strategies including campaigns to support the Neuroscience portfolio. This role is pivotal in enhancing the company's reputation, driving awareness of its Neuroscience initiatives, and ensuring effective communication with internal and external stakeholders.

**WHAT -**Main Responsibilities & Technical Competencies**

**Key Responsibilities**:

- ** Strategic Communication Plan and Brand Management**: Develop and implement global communication strategies that align with the company's objectives on TA Neuroscience
- Oversee the creation and maintenance of a strong brand identity for the Neuroscience therapeutic area, ensuring consistency across all communication channels.
- Setting annual communications priorities for the Franchise with clear evaluation measures / KPIs
- Represent Global communication team as a core member of the Global Brand Teams and Asset Leadership, providing strategic guidance and contribute to recommendations
- Develop and implement materials and campaigns around medical congresses, pipeline and regulatory milestones, launch preparedness, issues management, market shaping activities, media and channel strategies
- Ensure co-creation and alignment between affiliates and global strategies and provide strategic direction and creative communication solutions
- Confirm and manage annual budgets for Franchise and Brand communication, manage and direct relationships with external agencies
- Facilitate alignment and coordination within the Global Corporate Affairs team; contribute to cross-functional campaigns and approaches; coordinate workflow with global communications team
- ** Internal comms In partnership with Science communication**ensuring effective communication within the organization, fostering a collaborative environment and keeping employees informed about Neuroscience-related developments.
- ** Digital and Social Media**: Partner with digital and social media team members focusing on enhancing the visibility of the Neuroscience therapeutic area, including content creation and engagement initiatives.
- ** Patient Advocacy**: Collaborate with patient advocacy groups to support and communicate the company's commitment to patient care and innovation in Neuroscience.
- ** Crisis Management**: Develop and implement crisis communication plans to manage and mitigate risks related to the Neuroscience therapeutic area.
- ** Stakeholder Engagement**: Engage with key stakeholders, including healthcare professionals, regulatory bodies, and industry partners, to promote the company's Neuroscience initiatives.
- ** Performance Metrics**: Establish and monitor key performance indicators to measure the effectiveness of communication strategies and initiatives.

**HOW - Behavioural Competencies Required**

**Competency Behavioural Markers**

**Drive Vision and Strategy**
- Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action.

This competency is crucial for developing and implementing global communication strategies that align with the company's objectives on TA Neuroscience.

**Communicates Effectively**
- Asks open questions and digs deeper; shows care and respect for different perspectives (both verbally and non-verbally) and able to relate to other points of view. - Communicates transparently, tells it how it is while keeping the communication respectful. - Builds clear and crisp messages with structure and focus, uses visual communication and storytelling to make the message easy to digest and connect with the outcomes. - Demonstrates gravitas.

Effective communication is essential for ensuring consistency across all communication channels and fostering a collaborative environment within the organization.

**Customer (& Patient) Focus**
- Displays and echoes the patients' voice through all touchpoints. - Understands and integrates the patient ecosystem view. - Integrates the patient voice into everything we do. - Ensures we set and shape our sight on what matters for patients and society.

This competency is important for collaborating with patient advocacy groups and ensuring that communication strategies are patient-centric.

**Influences**
- Listens and observes actively (paraphrases, summarizes, uses body language) and reflects on what was said, builds on what others are saying. - Gets insights on objectives of other stakeholders and is able to identify common interests. - Actively seeks win-win partnerships/solutions. - Able to embark internal and/or external stakeholders without hierarchical