Senior Tracking Specialist

Hi, we’re Back Market.

We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.

Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.

Are you ready to join us?

About the role:
We are looking for a technically skilled and business oriented **Senior Tracking Specialist** to take ownership of our tracking infrastructure and data collection. You’ll play a key role in ensuring accurate, scalable, and privacy-compliant data flows that empower marketing and product teams to measure performance and optimize our Acquisition/Engagement/Retention strategies and tactics across digital touch points.

This role is ideal for someone with deep expertise in **web tracking, tag management, media measurement**, and adtech/martech technology. You’ll be instrumental in enabling actionable insights through robust tracking setups, analytics implementation, and collaboration with both technical and non-technical stakeholders.

**YOUR MISSION (IF YOU ACCEPT IT)**:
- ** Tracking & Measurement**:

- Own the end-to-end tracking infrastructure (web, app), ensuring precision, completeness, and scalability of analytics data.
- Design and maintain tagging strategies (web & app) and tracking technical specifications in close collaboration with developers and product teams.
- Oversee and continuously improve media tracking to support attribution modeling, channel performance measurement and product analytics.
- Utilize SQL/BigQuery to mine and validate data effectively.
- Configure and debug custom GTM tags using JavaScript expertise.
- **
Analytics Enablement**:

- Work closely with analysts and marketers to define KPIs, ensure tracking alignment, and deliver measurement frameworks for campaigns.
- Translate tracking data into structured formats for downstream analytics, ensuring reliability for reporting and insights generation.
- Drive continuous improvement in how we capture and use user behavior and conversion data across touch points.
- **
AdTech/MarTech Implementation**:

- Lead the integration and optimization of key tools (Google Tag Manager, Google Analytics 4, Addingwell, Braze, Didomi, Amplitude).
- Ensure that tracking and marketing technologies are properly configured and aligned with business needs and data governance standards.
- Collaborate with engineering and marketing ops to implement and QA tracking solutions across platforms.
- **
Project & Stakeholder Management**:

- Lead and coordinate data collection-related projects, from scoping and technical design to implementation and validation.
- Manage priorities, timelines, and stakeholders across multiple web & app analytics and tagging initiatives.
- Ensure effective documentation, knowledge sharing, and post-launch monitoring for all tracking deployments.
- Serve as the point of contact for tracking project delivery across marketing, product, and engineering teams.
- Partner with marketing, data, tech, and product teams to ensure consistent data flow across systems and support key use cases.Educate and guide stakeholders on tracking best practices, implementation timelines, and the impact of changes in data flows.- **Governance & Compliance**:

- Maintain high standards for data quality, privacy, and compliance, including consent management and regulatory considerations (GDPR, CCPA).

**YOU ARE IN THE RIGHT PLACE IF**:
- You have **3-4+ years of experience** in digital analytics, tracking implementation, and digital analytics data management (previous experience in e-commerce is a plus).
- You have strong knowledge and skills in **web and app tracking technologies** (GA4, GTM, server-side tagging, MMPs like AppsFlyer or Adjust, CDP).
- You have a deep understanding of **tagging architecture, data layers, attribution models**, and media tracking standards.
- You have strong project management skills, including **task scoping & sizing, stakeholder coordination, documentation, and delivery** of complex tracking setups.
- You are confident working with **Adtech/MarTech stacks** including CDPs and CMPs.
- You’ve led or contributed to **measurement frameworks**, conversion tracking strategies, and performance evaluation setups.
- You’re skilled in **SQL** (BigQuery) and understand how tracking data feeds into analytics environments.
- You’re proficient in JavaScript to configure and debug custom GTM tags.
- You’re a strong communicator who can **translate technical complexity** into clear, actionable insight for marketers and business leaders.
- You