Senior Marketing Manager

**Job Title: Marketing Manager - EMEA, Core Markets (**Fashion, Outdoor and Sports, Retail, Home**)**
**Location: Paris or London (100% Remote)**
**Contract: Full Time**
Centric Software, a **fast-growing, innovation-driven enterprise software company,**is on the lookout for a **Field**Marketing Manager** to lead our **Fashion, Outdoor and Sports, Retail, Home Markets strategy across the EMEA**. Centric Software provides product concept to commercialization solutions to all FMCG verticals.
**Job Summary**:
The Marketing Manager is responsible for managing the EMEA regional marketing team dedicated to generating leads and creating pipeline for the Fashion, Outdoor and Sports, Retail, Home Markets. This role is responsible for the regional strategy and execution of all local marketing activities needed to support EMEA’s Fashion, Outdoor and Sports, Retail, Home team to thrive.
You will report directly to the EMEA Marketing Director, lead a talented team and partner with sales, product marketing and the digital marketing team. Together, you’ll drive market penetration, generate high-impact leads and position Centric Software as the go-to platform for the biggest names in Fashion, Outdoor and Sports, Retail, Home Markets. You will have the opportunity to leverage your deep understanding of the Fashion and Retail industry and also B2B enterprise software marketing.
You are high energy and persistent, have a strong work ethic and enjoy your work. You have excellent interpersonal skills and are well-spoken but are not afraid to roll up your sleeves and accept a challenge. You are both a strategic thinker and do-er who can handle multiple priorities.
The Centric marketing team is fast-paced, diverse, dynamic and welcoming and we genuinely enjoy working with one another. Centric Software is a Silicon Valley-based, high growth company with customers in 56 countries. If you thrive in fast-paced environments, love turning bold ideas into results and are ready to help shape the future of B2B marketing in a globally scaling SaaS company — this is your moment.**What You’ll Do**:

- ** Strategic Marketing Leadership**
- Develop and execute regional Fashion, Outdoor and Sports, Retail, Home marketing strategies aligned with EMEA’s Marketing goals and Sales objectives to drive revenue growth and market penetration.
- Analyze market trends, customer needs and competitive landscapes in the Fashion, Outdoor and Sports, Retail, Home EMEA’s Markets to identify growth opportunities.
- ** Lead Generation Machine**
- Lead the creation and execution of multi-channel marketing campaigns & events to generate leads and nurture customer relationships for the Fashion, Outdoor and Sports, Retail, Home markets.
- Oversee digital marketing initiatives and paid advertising campaigns for the dedicated markets.
- Manage specific marketing strategies tailored to strategic and large accounts.
- Exploit the Company ecosystem (partners, media, associations ) to drive more efficiency from Lead generation programs and campaigns (digital and on site).
- ** Brand and Product Marketing**
- Ensure consistent messaging and local branding across all channels and campaigns for the dedicated markets in EMEA respecting the Company Branding guidelines (design and writing).
- Partner with product marketing to localize product launches, promotional materials and sales tools.
- ** Performance Management and Reporting**
- Report on key performance indicators (KPIs) for regional marketing initiatives and on ROI.
- Utilize analytics tools to track campaign performance and optimize strategies.
- Manage the regional marketing budget for Fashion, Outdoor and Sports, Retail, Home in Europe, ensuring efficient allocation of resources.
- ** Team Leadership**
- Build and lead a high-performing regional marketing team, fostering professional growth and development.
- Manage relationships with external vendors, agencies, and partners in the region.

**What You Bring**:
**Qualifications and Skills**:

- ** Education**: Bachelor’s degree in Marketing, Business Administration or a related field (MBA preferred).
- ** Experience**:

- 8-10+ years of marketing experience, including 2+ years in a leadership role.
- Proven track record in B2B software or technology industries.
- Experience with demand and lead generation, field marketing and strategic account marketing.
- ** Technical Skills**: Proficiency in marketing automation platforms (e.g., Pardot, HubSpot), CRM systems (e.g., Salesforce) and analytics tools.
- ** Soft Skills**: Exceptional leadership, communication and analytical skills. Ability to work in a fast-paced, dynamic environment.

**Key Performance Metrics**:

- Regional pipeline contribution and marketing-influenced revenue.
- Campaign performance metrics (e.g., conversion rates, cost per lead).
- Brand awareness and customer engagement in the region.
- Team performance and development.

**Additional Details**:

- ** Remote-first role** with access to coworking sp