Senior Marketing Manager, Emea

il y a 1 jour

Paris, France Dynata Temps plein

**A unique opportunity to be at the heart of international innovation and strategy for t**he global leader in consumer and B2B insights.**

**Company Overview**

Dynata are the world’s leading digital data collection company. As market leader we are uniquely positioned as a single source solution for digital market research projects and ad measurement. Supported by cutting edge technology and the largest, highest quality opted-in research panels we bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

**The Role**

We are seeking a results-driven **Senior Marketing Manager**to lead marketing initiatives that ensure Dynata’s brand leadership and revenue growth across EMEA. This role requires a strategic thinker with strong execution skills to develop and manage localized marketing programs that align with sales objectives and drive pipeline generation, customer acquisition, and brand presence.

**Responsibilities of the position will include**:

- **Regional Strategy Development**
- Design and execute regional marketing strategies that support revenue targets, customer growth, and brand visibility.
- Align with sales leadership to understand territory goals, challenges, and priorities.
- ** Campaign Planning and Execution**
- Localize global campaigns for regional effectiveness.
- ** Cross-functional Collaboration**
- Partner with product marketing, content, digital, and analytics teams to execute go-to-market strategies. Localize efforts.
- Work closely with regional sales teams to coordinate campaigns, track feedback, and adjust plans based on performance.
- ** Market & Competitive Insight**
- Analyze regional market trends, customer behavior, and competitive activity to refine positioning and messaging.
- Identify and act on growth opportunities within the region.
- ** Budget Management**
- Manage the regional marketing budget effectively, ensuring maximum impact and efficiency.
- ** Regional Webinar and Event management**
- Ensure events are run with an eye on ROI

**Essential Skills & Experience**:

- 5+ years of experience in B2B marketing, with at least 2 years in a regional or field marketing role.
- Proven track record of supporting revenue through targeted marketing strategies and lead generation.
- Strong understanding of sales and marketing alignment, pipeline management, and campaign ROI metrics.
- Excellent communication, project management, and stakeholder engagement skills
- Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
- For administrative purposes your personal data will be kept on record and will be disclosed and transferred both within and outside the European Economic Area, including the United States of America. We shall take all reasonable steps to prevent any unauthorized access to your personal data. _

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