CRM & Digital Marketing Apprentice F/m

**About**:
**VULOG**

Vulog is the world's leading shared mobility technology provider, redefining fleet operations, driving profitability, and bringing positive change globally with sustainable, inclusive mobility solutions ️.

Committed to greener mobility, we partner with major automotive players such as Toyota, BCAA, Hyundai-Kia, and Volkswagen Group as well as with key local partners such as Aimo Share in Sweden, HOURCAR in the United States, Eloop in Austria, and Mevo in New Zealand.
- Recognizing the importance of valuing every team member, cultivating collaboration, and promoting a culture of openness and inclusion, we at Vulog embrace the diverse perspectives and strengths of all.

Vulog is looking for a **CRM & Digital Marketing Apprentice** for a **12 or 24-month alternance** based in **Paris**.

Reporting to our **Marketing & Communication Director**, you will work closely with the marketing team (a Product Specialist and a Content Marketing Specialist) on a daily basis, ensuring the smooth management of our HubSpot CRM and supporting various digital marketing initiatives. You will also have support from a **Marketing Agency specializing in CRM**.

**Your mission**_(if you accept it_** *)**

**CRM & Customer Lifecycle Management**: Maintain and update the HubSpot CRM database, ensuring data accuracy and cleanliness

**Lead Nurturing & Marketing Automation**: Assist in designing and implementing automated workflows to nurture leads and support customer engagement

**List & Contact Management**: Create and maintain targeted lists to support marketing and sales activities

**Performance Tracking & Analytics**: Collect and analyze data from HubSpot, Google Analytics, and other digital tools to measure campaign effectiveness and suggest optimizations

**Website & SEO Support**: Assist in maintaining and updating the company website (WordPress) in collaboration with an external developer

**Google Ads & Digital Marketing Support**: Contribute to paid advertising campaigns and other growth marketing initiatives
- **General Marketing Support**: Contribute to other marketing projects as needed

**Preferred Experience**:
This role is ideal for you if you have a keen interest in CRM, marketing automation, data analysis, and digital marketing. You will play a critical role in managing our customer database, optimizing nurturing workflows, and contributing to the overall success of our marketing efforts.

Educational & pro-background:
- You are a student enrolled at an eligible university or Business School, in Master 1 or 2 (Bac+4/5), with Digital Marketing or Business, or Communication specialization (or similar)- A similar experience is appreciated

**️** _Technical skills:_**English intermediate (B2)** (the official and working language is English)- Capability to use **CRM systems**- Skilled in **HubSpot**- Familiarity with **marketing automation** and lead nurturing strategies- Strong **analytical skills** and ability to interpret **marketing data**- Knowledge of **SEO, SEA (Google Ads)** is a plus- Good knowledge of Digital Marketing tools (Google Workspace, Canva, Excel, and Google Analytics, WordPress) is appreciated
- Soft skills:_- Curious, proactive et réactive- Analytical mind, strong research skills, willing to learn- Organized and Detail-Oriented

And it's above all a State of Mind that we're looking for In line with our Values:
**Agile** - You can think and act quickly, adeptly adapting according to constructive feedback or changing requirements**Inspiring** - You are not afraid to be proactive and contribute to new ideas**A Community Builder** - You enjoy working cross-collaboratively with different teams in an international environment**Passionate about sustainable solutions** - You feel a sense of responsibility for contributing to a greener future.**Empowering** - You thrive when those around you thrive, and you are always willing to help colleagues

**Recruitment Process**:
- Telephone interview with Human Resources- Video interview with the Manager and Human Resources- On-site interview with the Manager and another member of the team

**Good to know**:
**_What VULOG offers_**
- _An international and multicultural Group:_ comprising of**15 nationalities, with offices based in Nice, Paris, Lyon, Toronto and Quebec
- _Providing Sense_: revolutionizing mobility through a wide range of car-sharing services and cutting-edge technology
- _Responding to the environmental challenges of today and tomorrow:_ by taking part in the exciting project of inclusive and eco-responsible mobility by supporting towns and cities in reducing the use of personal vehicles ️
- _Social benefits:_ 50% Public transport costs paid by the company, occasional teleworking, meal vouchers, sustainable mobility pass 100%, 0% interest rate loan for the acquisition of soft mobility vehicles, reference scheme, a CE (Social and Economic Committee) ️ ️
- _Team Spirit:_ family and collaborative spirit, and events throughout the