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Growth Marketing Specialist
il y a 3 semaines
Location: Paris, Louvain-la-Neuve (Belgium), or London preferred. (Possible for remote in Europe)
Team: Marketing & Communication
Reports to: Head of Marketing & Communication
Type: Full-time, Permanent
About Soil Capital
Soil Capital is on a mission to regenerate over 10 million hectares of land by 2030, addressing our environmental and food security challenges through regenerative and low-carbon agriculture. As a leading expert in this field, we have developed the first payment for ecosystem services program for farmers in Europe.
Through our certified programme and our platform, Soil Capital leads the food and ag sector transformation by engaging with blue chip organisations who seek to deliver on their environmental commitments and build supply chain resilience. These business purchase regenerative units, acting as an incentive for farmers to measure and earning improve their agricultural practices.
Our technology supports farmers by allowing them to efficiently and accurately measure farming practices, as well as the GHG balance of their farm which we then audit and certify to generate certificates. This helps farmers understand the levers to accelerate their adoption of regenerative practices.
In the past ten years, Soil Capital has established as a thought leader and a driver of change at scale in France, the U.K. and Belgium. Pursuing its ambitious growth trajectory, it is now expanding geographical and product scopes.
Role Purpose
As Growth Marketing Executive, you will support the execution of Soil Capital’s marketing strategies aimed at closing corporate partners, promoting our brand, and fueling growth through strategic campaigns. You’ll work closely with the Head of Marketing & Communication and other departments (Sales, Product, PR, etc.) to create high-impact content, coordinate campaigns, and drive lead generation across multiple channels.
Key Responsibilities
Campaign & Content Execution
- Support outbound and account-based marketing campaigns in close collaboration with the sales team to generate, nurture, and convert qualified leads.
- Translate market insights and sustainability trends into powerful marketing initiatives that resonate with C-level audiences and decision-makers.Create high-impact content for different corporate audiences (newsletters, presentations, thought leadership, case studies).
Brand & Communication
- Ensure brand consistency across all corporate touchpoints and support the development of visual and messaging guidelines.Collaborate with PR and communications partners to amplify visibility of our corporate impact and sustainability leadership.
- Event Coordination in collaboration with Event manager
- Assist in the organization of corporate online webinars, roundtables, and industry event participation.
- Support production of materials, and follow-up to ensure successful execution and lead capture during events.Possible representation of Soil Capital at industry events, conferences, and key networking opportunities.
- Digital & CRM Support
Performance & Data-Driven Optimization
- Tech-Savvy: you’re at ease with marketing technologies (CRM, analytics, project management tools) and you can learn new tools quickly.Leverage data and metrics to track, analyze, and optimize campaign performance and ROI.
Cross-Team Collaboration
- Work closely with the corporate sales team to align marketing initiatives with prospecting and sales goals. Support throughout the entire sales cycle — from lead generating to closing and renewal.
- Build strong, trust-based relationships with key stakeholders, including corporate clients, industry partners, and internal teams.Partner with Product, Agronomy, and Farmer teams to translate field insights into meaningful content for corporate marketing campaigns.Required Skills & Experience
- Master’s degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in corporate or B2B marketing, preferably in sustainability, agriculture, or food systems.
- Proven ability to execute impactful marketing strategies that drive business outcomes in complex B2B environments - experience in Account-based Marketing (ABM) a strong plus
- Strong content creation and storytelling skills, with a keen eye for detail.
- Experience with CRM systems (e.g., HubSpot) and digital marketing tools.
- Comfortable using analytics tools and making data-informed decisions.Excellent organizational and project management abilities.
- Desired Attributes
- Entrepreneurial mindset with ability to thrive in a fast-paced, mission-driven, and scaling environment, managing multiple projects with agility and excellence.
- Clear communicator, both written and verbal, with a collaborative spirit.
- Passion for sustainability, agroecology, or nature-based solutions.
- Fluent in English; working knowledge of French a strong plus.Work well under pressureWhat We Offer
- Work with a passionate team leading the transition to regenerati
