Product Marketing Specialist

il y a 4 heures

Paris, France beqom Temps plein

**Join beqom - where tech meets impact**

We’re looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio. This role blends strategy with execution: you’ll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.

It’s the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.

**The Role: Product Marketing Specialist (Individual Contributor)**

We’re looking for a hands-on **Product Marketing Specialist** to help drive the success of our product portfolio. This role blends strategy with execution: you’ll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.

It’s the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.

**What you'll do**

As our Product Marketing Specialist, your day-to-day will include:

- Crafting messaging and positioning that’s clear, differentiated, and resonates with distinct buyer and user personas.
- Driving go-to-market activities for product launches and updates—ensuring sales and marketing teams have what they need to execute.
- Creating sales enablement materials such as pitch decks, playbooks, one-pagers, FAQs, and competitive battlecards.
- Collaborating cross-functionally with product, sales, growth marketing, and services teams to ensure consistent storytelling across every touchpoint.
- Monitoring market trends and competitors to keep our positioning sharp and up to date.
- Measuring impact of product marketing tactics, producing reports on adoption, engagement, and deal acceleration.

**What We’re Looking For**
- 2-4 years of experience in **product marketing or a related marketing role** (B2B SaaS required; HR tech a plus).
- Experience supporting **go-to-market launches** or product lifecycle communications.
- Native or near-native level of English; additional languages a plus.
- Strong communication skills—confident in crafting messaging and presenting to commercial teams.
- Customer-centric mindset, with curiosity for understanding buyer needs and turning them into value propositions.
- Ability to work independently in a fast-paced environment, while collaborating across functions.
- A proactive, **AI-first mindset**—you embrace new tools and ways of working.

**Why Join Us?**
- **Your career, your design.** Autonomy is our default - your campaigns, your impact.
- **Drive meaningful growth.** Be the engine behind pipeline success for a growing SaaS company.
- **Experiment with the new.** From AI to emerging ad platforms, you’ll have room to test and learn.
- **Belong to something bigger.** Collaborate with a diverse, international team across Europe and the US.
- **Grow in a scale-up.** Be part of a company that’s redefining how global enterprises think about compensation.

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