Digital Marketing Manager
il y a 7 jours
Do you have well-seasoned digital marketing skills with a flavor of FMCG or Foodservice, a great drive and a genuine commitment to become the chefs best online friend? Then we want to talk to you
We are looking for a talented
**Digital Marketing Manager, Paris**
In this new position, you’ll play a key role in the execution of our Foodservice Strategy, and be the driving force on our digital and ecommerce agenda to reach our ambitious goals for Winning Independent Customers.
To become the chefs best online friend you will:
- Identify key Influencers for our targeted sub-channels - and build with them a strong (digital) chef community;
- Manage community of chefs online;
- Define local Lead generation and Lead nurturing strategy for Winning Independent Customers ;
- Build the Paid Media plan to pull Leads into our funnel, with the central paid media agency;
- Ensure legal compliance across our Digital activities, driving local legal validation and input;
- Manage Digital marketing budget;
- Engage with prioritized wholesalers to set-up a seamless digital journey towards their webshops (“Buy button”), sales teams or sample orders;
- Create the perfect store online for Arla Pro, using -where available
- tools like Digital Shelf Analytics and PIM to get our products ranked on top in the wholesaler webshop.
You will sit in the Cluster France / Netherlands / Belgium Foodservice Marketing teams and work closely together with the local foodservice organisation, the European Digital Marketing Manager community, the global channel and brand teams, paid media agency and many more - in Arla we succeed together.
For that reason, you thrive in a collaborative environment, you know what good looks like and are keen to build digital competences in the team around you as well.
Relying on strong project management skills, you can lead, drive and create clear direction to motivate others to follow and create results. Having a an eye for details, analytical skills, creative thinking and solid digital marketing understanding are essential to the role. Moreover, you know how to navigate effectively in a matrix organisation. Finally, you are fluent in the English, French and Dutch language.
Work location is Paris (France) and you will be reporting to the France General manager
3 country scope with 60% of time dedicated to the French market and 40% to the Dutch / Belgium markets. Regular moves into NL/BE countries and close contacts with the FS NL team
**What do we offer?**
If you want to help shaping the Foodservice industry and define the future of Dairy, join a team where each of us has a critical role to play and where we work together to unlock the growth potential of the France, Netherlands and Belgium markets. We work smart, embrace new ideas and innovations, and personal and professional development is a constant requirement in our fast-paced world.
**Application and contact**
**We have a purpose for Good**
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
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