Email Marketing Manager

**Build, Scale & Operate Leading DTC Brands alongside A-Players***:
**Maneuver Marketing**:
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

**This is just the beginning of our journey, and you could be part of the next stage of our growth**

**Your Next Role**:
You? You're totally obsessed with building smart automations, building converting lists, slicing up clean segments, protecting deliverability, ensuring flawless execution from technical setup to post-send data analysis. and turning data into winning campaigns and flows. You're fluent in Klaviyo, can set up rock-solid flows and campaigns, and know how to make data-driven decisions that drive revenue and growth

If that's you, read on.

**What You'll Do**:
**Klaviyo Flow Setup & Management**:
**Flow Automation Strategy & Development**:

- Specify flow filters, triggers, conditional splits, target audience, and Klaviyo settings essential to deliver the optimal impact for the flows
- Implement advanced automation and segmentation strategies for acquisition and retention — including onboarding, replenishment, cross-sells, winbacks, abandons, and new offer/message tests.
- Map out flow logic to ensure the right messages reach the right customers at the right time, minimizing overlap and communication fatigue.
- Maintain and improve existing flows, auditing performance and proposing adjustments based on data insights.
- Document all flow structures and logic for team visibility and future reference.
- Identify opportunities to personalize flow content based on customer behavior, purchase history, and engagement signals.
- Collaborate with creative and copy teams to ensure flow content aligns with brand voice and customer journey goals.
- Test all new flows rigorously to confirm technical accuracy, proper audience targeting, and optimal deliverability.
- Monitor flow performance post-launch and proactively troubleshoot any issues (e.g. errors in triggers, audience misalignment, drops in engagement).
- Review and test every flow to check for typos, grammatical errors, layout issues, optimizations across mobile and desktop; and to ensure correct segmentation, logic, links, formatting, and deliverability.
- Monitor performance immediately after launch and again at the 24-hour, 48-hour, 1 week mark to catch and fix any issues fast.

**Campaign Strategy & Development**:

- Segment and target audiences for campaigns using behavioral, transactional, and demographic data.
- Configure all technical elements of campaigns in Klaviyo, including sending profiles, timing, throttling, and exclusion logic.
- Analyze campaign results and prepare actionable reports to inform future strategy and optimizations.
- Keep documentation up-to-date for campaign processes, templates, and learnings to improve efficiency and team knowledge sharing.
- Explore new Klaviyo features and tools that could enhance campaign capabilities and effectiveness.
- Monitor performance immediately after launch and again at the 24-hour, 48-hour, 1 week mark to catch and fix any issues fast.

**Klaviyo List, Segment, Filter, and Tag Management**:

- Manage segmentation, tagging, deliverability management, and account structure hygiene inside Klaviyo.
- A/B split test pop ups to optimize list growth
- Help design and optimize lead nurturing and conversion sequences that move subscribers into buyers — and buyers into loyalists.
- Maintain a clean, scalable list structure with consistent tagging and naming conventions.

**Deliverability Optimization**:

- Design mini-projects to continually improve sender reputation and inbox placement prioritizing based on highest impact.
- Quickly troubleshoot bounce rate spikes, spam complaints, or other deliverability red flags.

**Measurement and A/B Testing**:

- Report daily, weekly, and monthly on campaign and flow performance — focusing on key revenue, engagement, deliverability metrics plus lift, not just vanity metrics.
- Work closely with the measurement team to build reports using Google Data Studio and our data warehouse, or similar.
- Analyze and present clear insights from performance trends to guide future strategies.
- Demonstrate working knowledge of attribution methodology eg. first click, last click

**Project Management**:

- Collaborate with internal teams across product, marketplace, operations, customer service, influencer, data, and growth