Senior Marketing Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The French Regional Marketing Team is responsible for the generation of pipeline through the execution of demand generation activities across outbound and inbound campaigns and events. The team works closely with cross-functional teams by communicating plans and aligning campaigns to business objectives.

About the Role

We are looking for a Senior Marketing Manager to support our growth strategy in France. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organization, the Partner & Alliances Team, Value Management.

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Content, Digital and Social marketing, and Product Marketing. You will be based in our Paris office and report to the Head of Marketing, France.

What you will do

As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive pipeline for our Sales organization. The Senior Marketing Manager oversees regional marketing campaigns for the French organization ensuring they are effective and carried out according to the company’s goals.- Work closely with the local Sales Teams, be their first point of contact, align marketing campaigns to business priorities, and support big deals progression- Identify audience segmentation strategy, conduct strategic account profiling and in-depth analysis of target accounts- Plan, design, execute and analyze multi-channel campaigns (digital, events, content, executive engagement, partners) to build the right marketing journey- Work closely with Content and Product Marketing to ensure appropriate messaging, content, and stories are leveraged and tailored for individual accounts and specific buying centers- Take responsibility for the business impact (MQL, S1, ACV) of each program working closely with sales functions to ensure effective follow-up- Make data-driven decisions to maximize campaign ROI, adjust strategies, and report on performance and recommendations to key stakeholders- Project-manage all campaigns from beginning to end, ensuring they meet the target objectives, and are delivered on time and within budget- Identify and develop new marketing opportunities based on market analysis, and customer & sales feedback- Manage external agencies as required

About You

Basic Qualifications- Bachelor’s degree and a minimum of 8 years of relevant B2B Marketing experience within a High-Tech company- Data Driven and Results-driven BtoB marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals- Ability to think strategically and execute tactically- Demonstrated ability to drive cross-functional teams to meet business objectives and influence co-workers while fostering strong working relationships- Solid understanding of development and execution of integrated campaigns, and a track record of managing multiple marketing programs simultaneously- Native French speaker with an excellent verbal, written, visual/presentation skills in English

Other Qualifications- Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude- Objectivity and openness to others' views while continuously building a positive team spirit- Experience in reporting on campaigns using Salesforce and Tableau- Enthusiastic AI user and ambassador

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rat