Global Content Strategist

il y a 1 jour

Paris, France Septodont Temps plein

**General information**:
**Reference **:2024-1923

**Position description**:
**Category**:
Sales & Marketing - Marketing

**Job Title**:
Global Content Strategist & Acquisition Lead

**Job Summary**:
In the context of a fast-paced digital transformation, Septodont is looking for a Content Strategist & Acquisition Lead to join the Global Digital Marketing team, reporting to the Digital Marketing Director. At the core of our international digital strategy aimed at establishing a direct relationship with our customers, you will play a central role in the growth of the business by defining our content strategy and leading our acquisition tactics to drive qualified leads across multiple markets.

**Responsibilities**:
**Responsibilities**:

- Develop and implement a comprehensive and data driven content strategy that aligns with our marketing goals in an international and multi-lingual context.
- Develop an organic strategy encompassing SEO, SMO, and organic social media to enhance Septodont brand visibility, engagement, and long-term growth.
- Utilize diverse paid media channels to optimize content performance and drive acquisition.
- Develop a structured publishing plan and ensure timely campaign delivery across all markets.
- Develop specific strategies for key events throughout the year.
- Manage and mentor one direct report, providing guidance and support to ensure high-quality content production and efficient campaign roll out.
- Collaborate with cross-functional teams to ensure content consistency and effectiveness.
- Analyze content performance metrics and adjust strategies as needed to improve engagement and conversion rates.
- Internal evangelization on the content strategy, onboarding local market teams.
- Coordination and point of contact with external agencies and internal stakeholders.
- Collaboration with the wider digital marketing team and product team.

**Qualifications**:

- Minimum of 10 years of experience in content strategy and performance media
- Proven expertise in paid social media, acquisition strategy, SEO, SMO, and SEA.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills in both French and English.
- Ability to work effectively in a fast-paced, dynamic environment.
- Proficiency in content management systems and analytics tools.
- Recognized organizational and prioritization skills; ability to work autonomously on multiple projects simultaneously, with a significant number of stakeholders, and to mobilize resources and teams to achieve expected results. Confidence managing and challenging external partners.

**Contract type**:
Permanent

**Minimum level of education required**:
4- Master

**Minimum level of experience required**:
Over 10 years

**Languages**:

- French (2- Business fluent)
- English (2- Business fluent)

**Position location**:
**Job location**:
Europe, France, Paris

**Location**:
127 boulevard Diderot, 75012 PARIS

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