Freelance Content Purchaser
il y a 1 jour
Our paid performance is bottlenecked by **insufficient content volume**. We've identified ad creative supply as the primary blocker to scaling Opal's growth.
To maintain and improve our paid marketing performance, we need a constant pipeline of fresh, high-converting content that can be tested rapidly and scaled when it wins. Right now, we don't have the internal capacity to source, license, and negotiate rights at the velocity required.
**Why This Role Matters**:
Without a steady flow of new ad creative, we can't:
- Test new angles and hooks fast enough
- Scale winning campaigns without creative fatigue
- Compete effectively in saturated auction environments
This hire directly unblocks growth by ensuring our paid team always has fresh, high-quality content to test and scale.
**Expected Business Impact**:
- **License 25+ pieces of content per week** that meet quality and performance standards
- **Improve ad performance** by constantly feeding the creative pipeline with fresh, diverse angles
- **Reduce creative fatigue** by ensuring we always have winner content ready to scale
- **Accelerate testing velocity** so we can identify top-performing creatives faster
**Key Responsibilities**:
- Source high-quality content from TikTok, Instagram, YouTube that aligns with Opal's brand and converts
- Negotiate licensing rights with creators (small and large)
- Manage relationships with creators for ongoing content partnerships
- Collaborate with paid team to understand what's working and iterate sourcing strategy
- Track and organize licensed content library for easy access
**Success Metrics (First Month)**:
- 20+ licensed videos per week consistently delivered
- X% of sourced content becomes winner ads (to be defined with UA team)
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