Strategic Content Coordination Assistant

**Duties**:
The Digital Production Coordinator, one of two, works under the direct supervision of the Strategic Content Coordination Specialist or Public Affairs Officer (PAO) designee, and has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Mission public engagement, including design, creation, and acquisition of customized visual and multimedia content, that are disseminated online, in person, or via traditional broadcast. Customizes online content and engagement to promote Mission objectives. Creates compelling visual content for all Mission outreach by assessing the preferences for content, formats, and dissemination channels of the French media public. Develops relationships and regular contact with social media companies, service providers, tweeters, online influencers, and platforms whose audiences amplify or influence Mission content. Provides guidance to Public Engagement staff and other Mission personnel who engage with online communities on trends, formats, and techniques to enhance visual messaging. Maintains the Mission’s public website. Tracks and analyzes the impact of Mission visual materials.

**Qualifications and Evaluations**:

- Requirements:
JOB KNOWLEDGE: Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and community's function. Must have detailed knowledge of the attitudes of target audience groups and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the French communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.

Must have general knowledge of all sources of United States Government strategic content, including Department of State guidance, functional and regional bureau digital communications materials, Mission multimedia content (e.g., ambassadorial, and other speeches and public events), and sources of third-party content. Detailed knowledge of legal regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S. foreign policy in France and comprehensive knowledge of the Public Diplomacy mission, its role in the Mission goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required.
- Education Requirements:
A **university degree** **or related Major** in design, advertising, communications, business, marketing, or local equivalent is required.
- Evaluations:
LANGUAGE:
English - Fluent - Speaking/Reading/Writing is required.
French - Fluent - Speaking/Reading/Writing is required.

SKILLS AND ABILITIES:
Analytic skills: Must have strong analytic skills to identify target audiences and understand how Mission use of images, graphics, video, and audio can affect their sensitivities. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms in order to produce targeted digital or traditional visual content in support of Mission external engagement. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Mission visual products.

Communication/Interpersonal skills: Must have excellent, documented visual storytelling, written, and oral communication skills to create and adapt visual, audio, and printed material for dissemination in English and French languages. Must have strong interpersonal skills to maintain Mission-wide collaboration on the creation of visual and multimedia content in support of Mission public engagement. Must be able to contribute to Strategic Content Coordination discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels.

Management skills: Must be able to bring together offices and agencies from across the Mission to identify and share visual and audio content. Must be able to identify and resolve, or seek help in resolving, problems with use of visual and multimedia content in online or traditional public engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies and changes in public opinion, formats, and internal Mission preferences for producing and sharing visual and audio content. Must be able to plan, prioritize, and manage multiple projects, such as marketing, information, or advocacy campaigns, and oversee associated proje