Communication for The Launching of a Niche Video

il y a 5 jours


Grenoble, France EreaDrone Temps plein

The intern will be in charge of the online visibility and attractiveness of the video game for a niche of around half a million people worldwide.

Main stages of the internship:

- Study and knowledge of the niche market
- Study and knowledge of the competitors
- Position in the market. Comparison chart. SWOT analysis.
- Benchmarking of the competitor’s communication strategies
- Listing of all trend setters, influencers, taste makers (individuals, companies, associations, medias)
- Setting of communication strategies and targets
- Setting of communication materials (texts, images, and videos) in collaboration with the owner, and customization of the communication for each target
- Launching of communication. Follow-up.
- Continuous follow-up and reporting of communication strategies of competitors
- Continuous follow-up and reporting of user’s reviews of competitors
- Community Manager for the game in collaboration with the owner

Internship evaluation keys:

- Regularity and quality of the reports
- Number of selected trend setters, influencers, taste makers (individuals, companies, associations, medias)
- Number of targets with a customized first message
- Number of targets answering first message
- Number of targets producing online materials in relation with the game
- Number of views and interactions of the online materials produced

The intern will provide written reports to the owner at each stage of the work.

Ideally, the intern is a student majoring in Business Communication or Marketing. They must speak and write good English and French, and be proficient in the MS Office suite or Google Suite. Knowledge of design tools is a plus.

Type d'emploi : Stage
Durée du contrat : 5-6 mois

Salaire : 600,60€ par mois

Programmation:

- Du Lundi au Vendredi
- Périodes de travail de 8 heures
- Repos le week-end
- Travail en journée

Langue:

- Français (Exigé)
- Anglais (Exigé)



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