Post-doc L’évaluation de L’empreinte Environnementale Des Médias Audiovisuels

**Post-doc L’évaluation de l’empreinte environnementale des médias audiovisuels**:

- Réf **ABG-133340**
- Sujet de Thèse
- 05/09/2025
- Autre financement public
- INSTITUT NATIONAL DES SCIENCES APPLIQUEES
- Lieu de travail- Rennes - Bretagne - France
- Intitulé du sujet- Post-doc L’évaluation de l’empreinte environnementale des médias audiovisuels
- Champs scientifiques- Electronique
- Mots clés- Empreinte environnementale, consommation d’énergie, analyse de cycle de vie, média radio, FM, DAB, média vidéo, codage vidéo, diffusion vidéo, numérique responsable

**Description du sujet**:
Technological developments in audiovisual media distribution. Audio and video media distribution technologies have evolved significantly. The expansion of broadband networks has enabled the development of new video services such as Internet Protocol Television (IPTV), catch-up TV (replay) and video on demand (VOD). The radio media sector is also undergoing major changes, with a proliferation of broadcasting channels complementing FM broadcasting. Since 2014, DAB+ digital radio broadcasting has been gradually rolling out in France, with coverage of more than 70% of the metropolitan population by the end of 2024. As with video, new services are available on the internet with IP radio, catch-up podcasts and native podcasts.

Environmental impact of audiovisual media distribution. The rapid emergence of these new services has led to a sharp increase in data traffic exchanged on digital infrastructures, requiring a significant increase in material resources for these infrastructures. As a result, the consumption of audiovisual content has a significant impact on global greenhouse gas (GHG) emissions. According to the think tank The Shift Project, online video viewing accounted for 1% of global GHG emissions in 2017, which is comparable to Spain's GHG emissions. This trend is unsustainable and solutions must be found to reduce the environmental impact of the audiovisual ecosystem.

Modelling the environmental impact of audiovisual media distribution. The aim of this research is to propose a comprehensive model for assessing the environmental footprint of audiovisual content distribution and consumption, taking into account all elements of the chain (transmitter, data centre, core and access network, terminal). This model will be based on a combination of data from the literature, life cycle analysis databases and assessments carried out as part of this position. More specifically, life cycle analyses of certain equipment in the audiovisual media distribution chain will be carried out. Particular attention will be paid to the manufacturing and usage (energy consumption) phases of the chain's components.

In the field of radio, this research will be carried out in cooperation with Corlab (the Coordination of Local and Community Radio Stations in Brittany) and FRAP (the Federation of Community Radio Stations in the Pays-de-la-Loire region) as part of the Ondes Durables collaborative project. This will provide an accessible testing ground for measuring radio equipment.

**Prise de fonction**:

- 15/10/2025

**Nature du financement**:

- Autre financement public

**Précisions sur le financement**:

- Projet Ondes Durables

**Présentation établissement et labo d'accueil**:

- INSTITUT NATIONAL DES SCIENCES APPLIQUEES

INSA Rennes is Brittany's largest public engineering school. It has 2,040 students and apprentices. More than 340 engineers, 60 master's students and 40 PhD students graduate from the school each year. Comprising nine teaching departments, eight engineering specialisations (including two apprenticeship programmes) and seven research laboratories, INSA employs around 540 public sector staff (researchers, teachers, BIATSS) and more than 70 temporary staff from the private sector.

The Institute of Electronics and Digital Technologies (IETR) is a joint research unit of the CNRS (UMR 6164) with 360 members. The institute conducts research in the field of information and communication sciences and technologies. The Vaader team at the IETR laboratory works on all aspects of image and video processing, from algorithm design to implementation on embedded systems. The team has extensive expertise in video coding and has developed several real-time decoders such as the OpenHEVC and OpenVVC decoders. For several years, the Vaader team has been interested in the environmental impact of media broadcasting.

**Site web**:
Life cycle analysis (in-house training possible at the start of the contract)

Digital system consumption

Networks and telecommunications

Audio and video coding

French and English: reading, writing and speaking.- 30/09/2025