Regional Strategic Marketer

Job: Marketing & Communications

Primary Location: Europe-FR-IDF-Paris

Other Locations: Europe-GB-SCT-Edinburgh, Europe-IT-34-Verona, Europe-ES-CT-Barcelona

Travel%: 50%

Shift: Day

Schedule: Full-time

**Regional Strategic Marketer / Product Manager
- Minimally Invasive General Surgery, EMEA **-231564

**About Us**:Gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our Associates.

This is a remote position, and you can work from your home office in France, Italy, Spain or the UK.

**Responsibilities**:

- Develop, maintain, and execute EMEA commercial marketing plans with defined and measurable strategies and tactics, in partnership with Product Specialists, Marketing, Sales and Support Functions
- Forecasting, tracking, and measuring ROI on marketing investments to inform future marketing investment decisions
- Drive the regional market and customer assessment and regional market landscape, to inform global upstream and regional marketing strategies and product strategic reviews
- Develop and integrate the regional market landscape to ensure commercial viability - needs, attribute priorities, pricing etc.
- Drive segmentation-based regional marketing planning including targeting, positioning, launching, messaging, commercial 4Ps
- Drive account targeting and develop and execute the customer engagement plan for the region, in collaboration with Sales
- Develop clear, concise, and compelling market positioning and messaging aligned with our product concepts, inclusive of economic value claims
- Creation of marketing content, in partnership with Marketing Communications, to develop an integrated communications plan, sales tools and multi-channel campaigns aligned to your commercial marketing plan
- Create the medical training and educational strategy for the mínimally invasive general surgery portfolio and partner effectively with your Medical Education Liaison, Marketing Communications and Event Services Team to manage and develop regional key thought leaders, and deliver exceptional customer facing educational events and promotional events
- Educate the EMEA sales teams (both direct and indirect) on the commercial marketing plan, product and disease state training and the use of key marketing tools/capabilities such as digital selling

**Re**quired Qualifications**:

- Bachelor’s degree in marketing or related discipline
- At least 5 years of experience in Strategic Marketing or Product Management roles in the Minimally Invasive General Surgery device industry, ideally with experience within the bariatric surgery market
- Demonstrated ability to drive market assessments and uncover market insights and trends
- Proven experience in developing and executing commercial strategic plans to capitalize on revenue generating opportunities
- Demonstrated ability to partner with the sales organization and functional business partners to drive profitable revenue growth
- Demonstrated success influencing and integrating within and across teams and functions to execute against strategic plans
- Proven ability to build relationships with clinical customers, in particular key physician thought leaders
- Strong written and verbal communication in English and interpersonal skills
- Ability to travel overnight (travel frequency will vary throughout the year, however maximum would be ~50%)

**Desired Qualifications**:

- Experience in measuring ROI for marketing investments
- Prior experience in the bariatric surgery market across EMEA
- Fluent (written and verbal) in Spanish and/or Italian and/or French

Remote Working Arrangements are permitted for Associates, with appropriate approval and compliance with Gore’s remote working policies, from the country in which they are employed.

We believe in the strength of a diverse workforce and inclusive work environment. In support of our values and continued success we are proud of Associates around the world who support an inclusive work environment, strive to reflect the diversity of the communities where we operate, and ensure all Associates and external partners are treated with fairness, dignity and respect.

Our Talent Acquisition Team welcomes your questions at +49 (0)89 4612 2800.