Hoka Events Assistant Manager

HOKA EVENTS MARKETING ASSISTANT MANAGER

ROAD & TRIATHLON EVENTS (9 Month FTC)

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our brands (UGG, HOKA, Teva and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

About HOKA

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth.

The Role:
We are looking for a maternity leave cover for the period of 9 months minimum.
HOKA is activating an ambitious programme of consumer events, with approximately 30 events per year in Europe, in all running disciplines: trail, road and triathlon: Semi de Paris, Frankfurt Marathon, UTMB World Series, HOKA Les Templiers, IRONMAN World Series, Challenge Roth, Paris, London and Berlin Marathons among others.

Our activation plans gather product testing, sales, impactful and memorable experiences.

The Events Marketing Assistant Manager serves as an event marketing expert through managing, developing, and executing strategic event partnerships that enhance the visibility of the brand to consumers.

The portfolio of event partnerships is defined according to the HOKA events strategy and the contracts in place with a focus on road and triathlon events. The role reports into the EMEA Senior Events Manager, who will be leading the events channel and defining the projects.

We are looking for someone to join us in Italy, Germany, UK, France or the Netherlands.

FLYHUMANFLY

What you will do:

- Managing the event partnership projects and being responsible for their overall planning and execution
- Working with the HOKA Events team to amplify and execute the event partnerships in alignment with the regional and global strategy, and the brand expectations considering commercial and marketing objectives
- Being the day-to-day contact with event organisers and relevant stakeholders (both external and internal, including agencies)
- Keeping the project tracker up to date to insure clear visibility at any time and best-in class execution
- Providing regular project updates to internal stakeholders and delivering high-quality project plans
- Strong cross-functional collaboration with internal teams, contractors and events staff, athletes, and brand ambassadors
- Leading the marketing amplification and building strong activation plans around the event partnerships
- Investigating and developing strong and bold participant experiences, that are relevant to the consumers we target
- Energising and leading the team during project execution
- Managing marketing budget effectively and building strong reporting processes to show how investment has directly impacted the project objectives
- Tracking and reporting key significant achievements within the projects, with monthly to quarterly round ups shared with the Senior Events Manager

Who You Are:

- Demonstrate the Decker’s & HOKA brand values
- Demonstrate a high level of organisation and communication
- A project-oriented person, driven by efficiency and results
- Commercially minded
- Reliable, ambitious, and tenacious in your approach
- Creative, innovative and strive to deliver ideas that are not only outside of the box, but also in line with both the overall brand identity and commercial objectives
- Demonstrate self-assurance and passion
- Highly motivated, passionate, a team player