Marketing Operations Analyst

il y a 1 semaine

Paris, France iBanFirst Temps plein

**Marketing Operations Analyst**

**Job Overview**

**Key Responsibilities**

**Marketing Acquisition Optimization**
- Conduct regular ROI and performance analyses of campaigns, identifying areas for improvement and suggesting optimization strategies.
- Stay updated on industry trends and competitor strategies, ensuring the marketing approach remains innovative and competitive.

**Outbound Marketing and Sales Pipeline Support**
- Collaborate with the outbound manager to create strategies that target ideal customer profiles (ICPs) effectively.
- Evaluate and refine outbound processes to improve conversion rates and pipeline quality.
- Work closely with sales to ensure smooth handoffs and provide feedback loops on lead quality and campaign effectiveness.

**HubSpot Administration and Segmentation**
- Act as the HubSpot administrator, managing workflows, automation, and CRM integrations.
- Master the segmentation of audiences within HubSpot to ensure campaigns are highly targeted and relevant.
- Monitor the health and performance of the HubSpot platform, making recommendations for system improvements and updates.
- Train and support team members on HubSpot best practices to maximize adoption and efficiency.

**Data Analysis and Reporting**
- Develop dashboards and reports to track campaign performance, pipeline health, and other key metrics.
- Present data-driven recommendations to the Head of Marketing Operations and broader team on a regular basis.
- Provide insights on customer behavior, channel performance, and opportunities for growth through advanced data analysis.

**Collaboration and Communication**
- Work cross-functionally with marketing, and sales to ensure cohesive strategies and campaigns.
- Act as a liaison between the marketing operations and sales teams to align goals and address gaps in the pipeline.
- Support the Head of Marketing Operations in identifying tools, platforms, and technologies to enhance marketing efficiency.

**Qualifications**

**Education and Experience**
- Associate Degree or Bachelor's degree in Marketing, Business, Data Analytics
- 2-4 years of experience in a similar role within a B2B environment (includes internships and apprenticeships)
- Full Professional English
- Professional working French

**Skills and Competencies**
- Strong analytical mindset with proven experience in managing and optimizing digital marketing campaigns (e.g., Google Ads, LinkedIn Ads).
- Expertise in HubSpot administration (or similar marketing automation tool), including workflows, and audience segmentation.
- Familiarity with outbound marketing tools (e.g., Lemlist, Outreach, SalesLoft, Reply.io) and strategies.
- Proficient in data analysis tools such as Excel, Google Analytics, and CRM systems.
- Efficient communicator with a talent for delivering concise, actionable insights from complex data.

**Bonus Skills**
- Knowledge of SEO/SEM strategies and principles.
- Familiarity with Account-Based Marketing (ABM) strategies and tools.
- Basic understanding of programming languages (e.g., SQL) for advanced data analysis.

LI-CG1

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