Marketing Manager, Europe Du Sud

**ENGLISH VERSION**:
**Piano Overview**:
Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics, and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe, and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, Nielsen, The Wall Street Journal, and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc., and Deloitte. For more information, visit piano.io.

**Position Overview**:
**Key Responsibilities**:

- Execute and coordinate the tactical implementation of the region's marketing programs. This encompasses events, translations, digital advertising, content distribution, and enablement, all while maintaining alignment with global branding, product marketing, digital marketing, content marketing, and marketing operations.
- Execute the company's presence at regional conferences and events, optimizing pre-event, during-event, and post-event activities.
- Strategically plan, implement, and oversee regionalized, multi-channel account-based marketing campaigns as outlined in the strategic marketing plan.
- Garner support and engagement from local sales team leaders for various marketing initiatives.
- Partner closely with sales development to effectively target key accounts through tailored marketing efforts.
- Collaborate closely with the content marketing team to craft and customize thought leadership content for the Southern Europe region. This includes ensuring the relevancy of local awareness efforts and managing translations as needed.
- Work in tandem with the digital marketing team to execute targeted advertisements and digital campaigns that complement other regional marketing plans.
- Contribute to training sessions for internal teams, sales representatives, and customer-facing staff, enhancing their understanding of regional marketing programs.
- Measure and analyze the effectiveness of regional marketing programs and events, delivering comprehensive performance reports.

**We are looking for someone with the following skills**:

- 5+ years field marketing experience, preferably in the technology and/or SaaS market
- Fluent in English and French
- Deep event management experience, including sourcing, budgeting, executing and measuring
- Experience within Account Based Marketing programs is a huge plus
- Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
- Proficient with marketing-related software programs such as Salesforce, Pardot and other tools
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
- Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services

**VERSION FRANCAISE**:
**Aperçu de Piano**:
Le Digital Experience Cloud de Piano permet aux organisations de comprendre et d'influencer le comportement des clients. En unifiant les données des clients, en analysant les indicateurs de comportement et en créant des parcours clients personnalisés, Piano aide les marques à lancer des campagnes et des produits plus rapidement, à renforcer l'engagement des clients et à favoriser la personnalisation à grande échelle à partir d'une plateforme unique. Piano, dont le siège social se trouve à Amsterdam et qui possède des bureaux en Amérique, en Europe et en Asie-Pacifique, sert une clientèle mondiale, notamment Air France, la BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, Nielsen, The Wall Street Journal, et bien d'autres encore. Piano a été reconnue comme l'une des entreprises technologiques les plus innovantes et à la croissance la plus rapide au monde par le Forum économique mondial, Red Herring, Inc. et Deloitte. Pour plus d'informations, visitez piano.io.

**Aperçu du poste**:
Nous sommes à la recherche d'un(e) responsable marketing pour la région Europe du Sud, qui sera chargé(e) de la promotion de Piano et de la croissance des ventes par le biais d'initiatives marketing locales en accord avec la stratégie marketing globale. Ce rôle implique l'exécution de campagnes locales, l'organisation d'événements et de conférences, le développement de programmes clients, la mise en place d’initiatives de co-marketing avec nos partenaires tech et agences et la mise en œuvre de stratégies ABM.

**Principales responsabilités**:

- Exécuter et coordonner la mise en œuvr