(Temp) Tapestry Brand Ambassador

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

We are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit **Our People **page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

**Primary Purpose**:The Brand Ambassador (BA) represents the Tapestry brand (Coach) and is responsible driving sales within their Department Store network across all product lines. The BA reports to the Senior Regional Brand Ambassador (SRBA) for Southern and Central Europe and will provide feedback, be solution focused and lead by example. It is their responsibility to ensure Tapestry values and business priorities are demonstrated on the shopfloor, ensuring Tapestry customers have a seamless experience, however and whenever they choose to shop.

The BA will drive sales initiatives, implement best practice, motivate, and educate their wider department store colleagues. By working closely with the SRBA, they will deliver cross functional relationships and clear communication channels. Additionally, the BA will be the main point of contact within their host store with departments such as management, personal shopping, in-store marketing and wider floor teams. They will also be responsible for their flagship location and act as a liaison between Tapestry teams and store teams.The BA will drive customer experience, omnichannel approaches and seek new initiatives for further brand development.

**Please note, this position is a part-time (24 hours per week) 12-month fixed-term contract.**

**Duties and Responsibilities**

**Sales**:

- Track and analyse store targets to ensure they are met and exceeded, where relevant compiling and presenting action plans to SRBA. Track trade regularly to ensure it is in line with expectations
- Deliver brand training and provide the host store with the necessary brand training and information to drive sales. The BA will manage their time effectively to be reactive to customer demographics changing in a fast pace environment
- Track trade and be proactive to ensure any challenging weeks have action plans, this could include presenting ideas such as incentives and additional training
- Monitor in-store activity and present ideas to SRBA to identify new opportunities in-store or within local events for all responsible locations, including monogramme machine, gift with purpose activations or omnichannel customer events etc
- Build and cultivate strong relationships with SRBA, Regional Brand Ambassadors, Brand Ambassadors, Brand Specialists and department store management to drive brand awareness and customer retention. Implement and communicate business initiatives and act as a liaison between the host store and SRBA
- Ensure all stores within the region are educated on the brand and share best practice for brand training, to increase team product knowledge, recruitment of new Gen Z customer and ultimately drive sales

**Customer Service**:

- Drive ideas for clientelling/event hosting and support with co-hosting in-store events
- Build strong relationships with local Retail brands to understand customer demographic, profiling, and future brand opportunities. Attend local brand events to gain a better understanding of key business priorities

**Visual Merchandising**:

- Implement VM directives within host store regularly, this should be in line with the launch of VBs to ensure at the start of every season the stores showcase new season product along with seasonal product launches/delivery drops
- Implement VM guidelines during markdown periods and ensure host stores reflect the same VM as the rest of the fleet to ensure Customer experience and journey
- Build a strong relationship with the VM Manager within their host store and regularly share images to seek feedback or further VM development skills

**Operations**:

- Manage day to day deliveries and replenishment to ensure back of house areas are clean, tidy, and well maintained
- Ensure trade reports are completed in a timely manner and product call outs are shared with SRBA/ Sales Team effectively and efficiently
- Coordinate with SRBA to schedule and ensure maintenance of adequate floor coverage
- Manage appearance, cleanliness of SIS locations and escalate operational needs to SRBA

**The Brand Ambassador will possess**:

- In-depth