Head of Growth

ENTREPRISE
- Description : Ride-sharing app and a tech Start-up (B2C marketplace platform) based in Paris and one of the 3 key players in urban mobility in France.
- Année de création : 2013
- Coeur business : ride-sharing platform
- Taille : 260 personnes
- Localisation : Paris

MISSIONS

As part of the Global Marketing team and reporting to the CMO, you will be responsible for defining the Growth Marketing plan across all markets (10+ countries in Africa and Europe), with a focus on Driver & Passenger Acquisition and CRM. You will manage a growing yearly budget and execute a strategy that will involve strong technical, creative and strategic thinking. You will be collaborating with Analytics, Operations, Marketing, Brand, Engineering, and Product teams.

Your missions will mostly consist in being a talented manager who will lead by example, defining the growth strategy, and you will use your excellent communication skills to ensure teams are aligned to imagine great campaigns that will deliver business results.

Strategy:

- Define and implement the Growth strategy in France and internationally, on all stages of the funnel, and for both Drivers and Passengers, through high-impact marketing and growth techniques.
- Oversee the entire user funnel from acquisition through activation, engagement, retention, and revenue.
- Deeply understand the passengers & drivers, see what keeps them on the platform, what makes them more engaged, and what makes them churn.
- Identify new growth opportunities and channels (paid acquisition, offline acquisition, referral, loyalty programs ), and test it.
- Own a growing yearly budget that you will allocate depending on marketplace dynamics in all countries, working with marketing intelligence teams.
- Test, measure and adjust the strategy through an iterative data-driven approach (leads management & cost per lead, cost per install, cost of acquisition, lifetime value, product experiments...).
- Analyze your competitive landscape and find new ideas that will unlock growth.
- Define processes and ways-of-working to establish Growth as a core company capability.
- Build a vision and frameworks around mix-media modeling logics, including performance marketing initiatives, brand awareness, competitive intelligence and promotional activity.

Management:

- Structure and develop the Growth team (7 people).
- Facilitate and ease cross-teams projects, establish alignment within the wider organization and make things happen
- Build the team’s roadmap and be accountable for the delivery of your projects. Align your team and prioritize and focus on what matters.
- Set objectives and key results of your team members on a regular basis, ensure objectives are met, and adjust if necessary.
- Constantly support your team in building cases so that stakeholders are fully aware of any problem's nature and context, and helping them sort out simple to complex problems.
- Develop each team member’s knowledge and skills and make them grow along the company.

Operational:

- Challenge and improve the tracking & attribution ecosystem to improve paid marketing initiatives (Facebook, Snapchat, Google ) with the Head of Acquisition.
- Collaborate with the Head of CRM, Product and DataScience teams to continuously improve the CRM technology (Braze), tools and processes, and contribute in the improvement of the experimentation frameworks.
- Participate in the selection of media partners/agencies/martech stack for acquisition and CRM efforts, while staying the privileged point of contact for the main partners.
- Work closely with Brand & Design teams to deliver astonishing experiences and value to their future and existing customers, and maintain a strong and consistent brand identity across all touchpoints.
- Report on your collective team’s OKRs in a timely manner, with stakeholders and top management teams.
- Be responsible for performance against key top-line business KPIs including CAC, frequency of usage, and retention.

REQUIRED PROFILE
- 6-7+ years experience in CRM and/or Acquisition, preferably in a high growth company
- Proven experience in creating and implementing growth strategies that significantly increase user acquisition and retention
- Experience owning and managing a budget, creating forecasts and models for program performance and costs
- Leader: you demonstrated ability to lead and influence teams and work cross-functionally in a highly collaborative environment
- Demonstrated track record in growth experimentation and funnel optimization
- Strong analytical background, you’re driven by data
- You enjoy diving deep into the data to solve problems and understand the details
- Strong oral and written communication skills in french and in English
- Creative: You find innovative ways to solve complex problems

Experience : +10 ans