Global Media Traffic Manager

Contract : CDI Location : Aimargues (near Montpellier) The Global Media Traffic Manager will be a key part of the transformational digital marketing journey, with the aim to further fuel Royal Canin’s year-on-year growth by even more robustly serving cats and dogs via their owners and prescribers. She/he will work in close collaboration with our international agencies, markets, regions, and other global teams. **What are we looking for?**: - 5 years minimum experience with significant exposure to digital media or digital marketing - A significant experience in media traffic strategy. Expertise in Search (SEO and Paid), conversion campaigns strategy. Ideally 2 years minimum. - Digital marketing experience **What will be your key responsibilities?**: Become Royal Canin single point of contact for Traffic strategy to owned assets (D2C and non D2C owned assets) and partners (store, vet clinic) - Be the reference points for Mars PN / Global RC VCMs / Regional & market media leaders **Search (SEO and Paid) B2B and B2C+D2C Strategy** - Define Royal Canin end to end search (SEO and Paid) media strategy to drive traffic to owned assets and to partners - Work in close collaboration with the Editorial Brand Strategy to define opportunities & needs on content - Partner with Global Acquisition Exp Manager on strategic experience on owned assets - Identify Innovation areas in Paid Search - Paid Search strategy review: Audit on themes/investment/keywords/ad groups/format implementation & KPIs - Governance approach -Agencies (Content, SEO agencies), Royal Canin global (with Content, Marketing and Brand teams, Digital Factory) and regions. - Follow-through: KPI performance metrics, follow-through evaluation of search result and impact on sales **Media strategy D2C** - Identify the media pet owner journey in collab with Brand Com team, POX team, D2C team and responsible of translated the Brand voices model into media strategy (content, touchpoints, audiences ) - Build D2C media strategy in partnership with the media agency - Build a center of excellence bringing together Brand + D2C + eCom - Strategic planning and guidance - Define the target vision for Pet-owner media acquisition in close collaboration with Brand Com, Content and POX teams - Determine the orchestration model: Brand, D2C, eCom, retail media acquisition integrated approach - Accountable for ROI measurement ROI and governance across brand and commerce so all functions are working towards the same KPIs (short & long term) - Fuel the foundations of the SEO & SEM strategy **Eukanuba Media strategy (Paid, Earned and Owned) - 5 markets** - Identify the media journey and relevant touchpoint for Eukanuba - Develop in close collaboration with Eukanuba team, the media strategy - Identify the different audience between RC Brand and Eukanuba Brand - With Measurement team set global tracking dashboard, KPI and targets - Determine the testing approach and scale the learnings - Define media investment recommendation - Guide local media implementation through playbook **Support Digital experience Manager on optimizing Existing global Assets & developing new global assets** - Key contributor to Consumer journey optimization working in close collaboration with VCMs & Global Acquisition Experience manager - Capabilities: Actively work with regions to upskills media capabilities in RC / Lead & Animate Media RC community - define training / Learning agenda for this community **New global assets**: - Owned test & learn agenda for Search. - In collaboration with the media strategy define beyond RC.COM owned assets strategy - recommend SEARCH strategy for these new platforms - Generate qualified traffic to owned assets (RC.COM and to be assets) **Other Media Brand conversion strategy** - Work in close collaboration with Media strategist and Global Acquisition Exp Manager to improve media consideration/conversion strategy & tactics to impact experience on.COM and to drive traffic and sales in PSR and Vet. **Governance & Media community management** - Collaborate / influence RC regional stakeholders => 4 people to animate/manage - Animate Media community **Test & Learn strategy** - Co-owned the Test & Learn Agenda with the Global digital media strategy manager - Define strategic test priorities with Mediacom - Define with Global Acquisition Exp Manager and Business owner.COM landing experience test & learn (landing page A/B testing, call to action ) - Define with the regions pilot markets - Ensure circulation of learnings & improvements area to feed Media Strategy and Brand Com assets **Forums contribution**: - Global Experience Council: Contribute to the Experience Regional meeting led by Business owner.COM - Experience Regional meeting: Contribute to the Experience Regional meeting led by Business owner.COM **What can you expect from Mars?**: - At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is mo