Head of Growth Marketing

CDD (Maternity Leave Replacement) - 35 hours/week
- Duration: 6 months (Mid-November 2025 to Mid-May 2026)
- Based in Lyon, France, open to partial remote
- Salary depending on experience

**About Upfluence**

Upfluence develops and sells influencer marketing software worldwide. Our platform enables brands and agencies to identify and contact millions of social influencers and bloggers at scale, as well as manage and analyze their influencer marketing campaigns. Since the launch of the software in 2016, the company has grown rapidly and continues to expand globally. Our international team is distributed between offices in NYC, Los Angeles, Mexico, and Lyon.

**What we expect from you**

We’re seeking a Head of Growth Marketing (CDD - 6 months) to cover a maternity leave. Reporting to the VP of Marketing, you’ll take ownership of demand generation, inbound performance, and pipeline acceleration during this key period.

You’ll lead the inbound team, manage multi-channel acquisition campaigns, and oversee advertising budgets to ensure cost-efficient growth. This is a hands-on leadership role where strategic vision meets execution — perfect for a growth marketer eager to make a real impact in a fast-paced SaaS scale-up.

Your responsibilities will include:

- ** Demand & Acquisition Marketing**:Lead full-funnel inbound initiatives across organic (SEO on Google, LLMs, social, CRO, nurture campaigns) and paid channels (SEA, LinkedIn, Meta, others) to maximize qualified demos, pipeline acquisition, and ROI.
- ** Experimentation & Optimization**:Run A/B tests and rapid experiments to identify new opportunities, optimize funnel performance, and improve conversion rates.
- ** Automation & Technology**:Leverage AI, automation, and MarTech tools to streamline workflows, improve targeting, and scale campaign impact.
- ** Data-Driven Insights**:Own reporting and analytics to track performance, uncover growth opportunities, and guide strategy with a focus on ROI.
- ** Team Leadership**: Manage and mentor inbound marketers, ensuring clarity of goals, efficient execution, and professional growth.
- ** Budget Management**:Oversee and optimize advertising spend across channels, ensuring cost efficiency and maximum return on investment.
- ** Cross-Functional Collaboration**:Work closely with sales, product, and operations to align and integrate growth initiatives company-wide.

**What We’re Looking For**
- 5+ years in demand generation and growth marketing, ideally in B2B SaaS (agency background a plus).
- Fluent in English (French is a plus).
- Proven track record driving acquisition and retention across organic and paid channels, with strong expertise in conversion optimization.
- Experience managing and mentoring a marketing team, aligning goals, motivating execution, and delivering results.
- Strategic and data-driven mindset, with strong skills in analytics, funnel metrics, and A/B testing.
- Proficiency with AI, automation, and MarTech tools to scale performance.
- Proactive, curious, and creative problem-solver with high attention to detail.

**What we have to offer**
- A 6-month strategic leadership role with high visibility and impact during a key growth phase.
- A fast-growing SaaS scale-up with an international team of 20+ nationalities.
- Autonomy and ownership in a stimulating environment where new ideas are encouraged. Lyon-based offices (city of gastronomy
- ) with flexible remote policy and public transportation reimbursement.
- Open to partial remote (up to 2.5 days per week)

If you’re ready to bring your expertise and energy to drive growth at Upfluence, we’d love to hear from you
- Upfluence is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees._

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