Director of Marketing Western Europe

Become Director of Marketing Western Europe (M/F/d) at Retarus.

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100, e.g. _Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski_ & _UPS_, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.

**Role Overview**
As Marketing Director Western Europe, you will be responsible for creating and executing marketing plans aligned with product and regional revenue goals. You will define go-to-market strategies for new (70% partner, 30% direct) and existing customers, oversee campaign development, and set KPIs in collaboration with Marketing Operations. By collaborating with leadership team, you will define clear target markets and customer segments. Additionally, you manage budgets for all regional marketing activities.

What we offer
- Mobile working and flexible working time
- Collaborative, diverse company culture and superior team spirit
- Flat hierarchies and great feedback culture
- Development opportunities & career perspective
- International business & cross-site collaboration
- Modern, dog-friendly offices with nice amenities
- Company-paid health insurance, public transportation, lunch vouchers and further benefits

What you'll do
- Develop and drive the go-to-market strategy for Western Europe, including market analysis, competitive positioning, and strategic alignment for each product in your region
- Collaborate cross-functionally with marketing leaders in the US and Central Europe to align marketing initiatives and manage agency partnerships to support regional marketing objective and revenue targets.
- Plan and execute integrated marketing and lead generation campaigns - including events - to drive MQLs, upsell, and cross-sells for direct and partner sales teams.
- Manage the online presence in the Western Europe market and ensure consistent, relevant, and engaging content, media, advertisement across all digital channels, in alignment with global brand guidelines and in collaboration with internal marketing teams, and external agencies.
- Lead and develop a multidisciplinary marketing team, fostering a collaborative and creative work environment while supporting individual growth through structured professional development.

What you'll need
- Experience in planning and executing B2B lead generation campaigns for complex technology products
- Expertise in developing go-to-market strategies across multiple product lines
- Understand the intricacies localizing of marketing Proven ability to define and defend market positioning for several products
- Familiarity with account-based marketing best practices
- Proven ability to lead internal teams and manage external partners to achieve marketing targets
- Practical experience with marketing automation and campaign management tools
- Native-level French and business-fluent English for effective communication in international environments

What you can expect

At Retarus, you will work on impactful and dynamic projects, with real opportunities to make a difference. Our customers are leaders across diverse industries, with constantly evolving needs and high expectations. You’ll be working with cutting-edge technology and great creative leeway to meet customers’ needs - and the projects you work on will be deployed globally. Working at Retarus, you will collaborate closely with convivial, culturally diverse teammates. You will grow professionally in a dynamic and exciting workplace and design impactful solutions in real time with top companies.

**Very important**

Come as you are. Retarus is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

We’re looking forward to getting to know you