Global Marketing Coordinator

il y a 7 jours

Paris, France Estee Lauder Temps plein

**Description**:
***:
As a key member of the Global Marketing team at Editions de Parfums Frédéric Malle, you will collaborate to shape and execute new product launches across 3 product categories.
- **
INNOVATION AND CONCEPTUAL MARKETING**
- Conduct competitive benchmarking trend analysis to identify whitespace opportunities
- Develop creative concept briefs in alignment with the brand’s DNA and artistic vision
- Shape product mix strategy with a balance of desirability, differentiation, and market logic Manage trademark checks and lead name development for new launches
- Craft compelling product storytelling - including name trademark and product copy with copywriter.
- Build and support program briefs, kickoff documents, and COG analyses
- Define ambition (volumes and pricing) in collaboration with Finance, Demand Planning and Markets
- Prepare and submit clear, actionable creative briefs to the Creative team to guide packaging design & artwork
- Gather insights and best practices from key markets to fine-tune positioning
- **
END TO END PRODUCT LAUNCH COORDINATION**
- Drive cross-functional project coordination to ensure on-time and on-brand delivery
- Liaise with supply chain, procurement & packaging teams on product development timelines
- Oversee creation and approval process for mock-ups and product prototypes, ensuring alignment with brand vision and timelines
- Present launch plans to regions and manage forecasting bulletins
- Present new products to regions, share forecasting bulletins with markets
- **
CORE PORTFOLIO**
- Analyze and rationalize the core assortment with sustainability and performance in mind
- Conduct value analysis and portfolio performance tracking
- Maintain weekly marketing calendar and coordinate internal updates
- Define and manage sample strategies in collaboration with regions
- Oversee repacks and formula reforms of existing SKUs
- Own SAP code creation, product transitions, and database accuracy

**Qualifications**:

- 2-3+ years of experience in global or product marketing; fragrance or luxury beauty experience is a plus
- Creative mindset and analytical thinking, understanding of cultural relevance
- Entrepreneurial mindset, intellectually curious and solution-oriented
- Agile, proactive, and highly organized, with the ability to juggle priorities under pressure
- Strong presentation and interpersonal skills; able to build trust and influence across functions
- Proficiency in Microsoft Office Suite (especially Excel and PowerPoint)
- Global mindset and passion for craftsmanship, artistry, and luxury
- Fluent in English

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