Performance Marketing Manager

We are a **global leader in Lead generation** and we power the growth of 200 clients across 15 countries in Europe & North America. We are lucky to have a team of experts with 13 different nationalities, working remotely and in our offices in France and the US.

We work alongside our client marketing and sales team to **power their growth**. Dolead runs paid marketing campaigns faster, integrates customer data with confidence and generates sales-ready leads at a fixed cost per lead.

As a **Performance Marketing Manager**, you will be responsible for driving performance within your portfolio, ensuring growth in net revenue and lead generation through innovative strategies, cross-functional leadership, and the development of scalable solutions. You act as a recognized expert in paid media channels while fostering strong client relationships and promoting operational excellence.

You will focus on a portfolio of clients in various industries, on the Spanish market.

This is a **permanent position based in Madrid, Spain**_(remote work)_**.

This includes the following:
**1/ Performance Management**:
Take ownership of your portfolio's performance by forecasting monthly business with your Account Manager counterpart. Achieve monthly and quarterly net revenue targets while closely monitoring volume, quality, and margin KPIs at the Squad, Category, Client, and Channel levels. Identify underperforming contexts and formulate action plans, briefing the Creative, Traffic, and Operations teams accordingly.

**2/ Client Performance & Growth**:
Develop action plans tailored to individual clients based on their specific context (launch, test & learn, scale, churn risk). Utilize a comprehensive 360° analysis, including competitive benchmarking and deep dives into KPIs, to drive improvements and define a growth plan to scale your clients, leveraging new channels, new marketing angles and new tactics. Act as a real business partner by being on top of our clients goals and key metrics and by co-designing their growth strategy.

**3/ Squad Business Development**:
Collaborate with Account Managers to provide insights on key attributes for negotiating with clients to grow their business. Continuously identify upsell opportunities and actively participate in key client meetings.

**4/ Operational Excellence and Toolbox Development**:
Lead the testing of new lead generation mechanisms, such as exploring new channels and conversion UXs. Drive the implementation of new tech initiatives and features on your clients, contributing to Dolead's operational know-how and toolbox.

**Profile**:

- Min 5+ years of experience in performance marketing roles, with a strong background in paid advertising (Search and/or Social Ads) in an agency or advertiser. Strong expertise in Lead Generation & campaign optimization
- Experience with forecasting and creating action plans to drive growth within your portfolio
- Ability to conduct in-depth data analysis (tools: SemRush, Looker, etc.).
- Effective communication, organisational, and time-management skills
- Business-driven, problem-solver & strong growth mindset
- Fluent in both French & English
- Higher Educaction in a relevant field (e.g., Marketing, Business Management)

As a Performance Marketing Manager, you will have the opportunity to work with some of the biggest brands in various industries and help them drive growth through effective paid media campaigns.

If you are passionate about driving growth and have a proven track record of delivering results, we want to hear from you

**Recruitment process**:

- Screening Call with Yasmina (Talent Acquisition) - 30'
- First Interview - 45'
- Case study interview - 1h
- Final Interview - 45'
- Reference calls (x 2)
- Offer