Global Marketing Director Lancaster

ABOUT COTY

We’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

THE ROLE

Lancaster is operating a global turnaround, Asia driven before further WW expansion.
The position aims at proposing and executing the international marketing strategy for the brand.

**Main Responsibilities**:

- Analyse the trends of the market, identify the development opportunities
- Analyze and develop the product mix : concept writing, design packaging for new products and improve the existing packaging
- Define the useful support elements to achieve successful new product launch, in connexion with the markets and the Trade Marketing, according to the timing and the quality
- Recommend the innovation plans: develop new concepts positioning of the products, the product mix for new projects - formula, packaging, price positioning
- for the makeup axis
- In charge of the growth of the franchises with development support teams and the 360° campaign management
- Be the key point of contact for all support team and coordinate developments to ensure consistent 360: define the concept of the launch campaign and develop useful support elements to achieve successful new product launch, in connexion with the merchandising, digital, PR and Trade Marketing team, according to the timing and the quality
- Responsible for the budget, the margin objectives and the profitability of the skincare axis.
- For the launch of new products, participate and follow up the realization of the project in the right timing.
- Ensure coordination with the agencies, the suppliers, artwork for the development of the product mix, the packaging and the shoots, the R&D
- Prepare the point of sales materials
- Define the price of the product and cost of production (ICP)
- Identify the needs with the Trade Marketing
- Define the promotional plan (except for the brands that have a Promotion Manager)
- Brief and coordinate the different suppliers and IM team (promotion agencies, artwork, collateral )
- Prepare the Marketing book

**Follow up key figures**:

- Market shares, turnover
- Propose and follow up on the budget
- Ensure the cost tracking and the profitability of the new products / projects under responsibility

PROFILE / KEY COMPETENCIES
- 10+ years experience in international Skincare Product Development
- Luxury sensitivity
- Strategic : vision, anticipation of consumer needs, build the brand in a “new / better / different” mindset vs competition
- Business : workflow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
- Creativity and Innovation : creativity, storytelling, business savvy, originality, intuition, digital oriented
- Leadership and Personal : communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration, team player.

CONCLUDING

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we’d love to hear from you.