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Director of Growth Marketing, Mirakl Connect
il y a 2 semaines
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy's, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
**About Mirakl Connect**
Mirakl Connect is a powerful ecosystem platform that brings together sellers, partners, and operators to accelerate growth and innovation in the marketplace economy. By connecting the world's leading enterprises with a curated network of high-quality sellers and service providers, Mirakl Connect empowers businesses to scale their marketplaces quickly and efficiently. With Mirakl Connect, operators can expand their product assortment, optimize operations, and drive customer satisfaction while sellers gain streamlined access to new opportunities, tools, and data to grow their business.
**Role Overview**:
The Marketing Director will play a pivotal role in driving lead generation and customer acquisition at scale and at global level. You will own the strategy and execution of integrated marketing programs designed to deliver a high volume of high-quality leads, leveraging both online and offline channels. This is a hands-on, results-driven role where your expertise in SMB marketing and demand generation will directly contribute to our growth goals.
**Key Responsibilities**:
Demand Generation & Lead Acquisition
- Optimize campaigns to maximize ROI and scale lead acquisition while maintaining cost efficiency.
- Constantly test, iterate, and scale online demand generation tactics that resonate with your target audiences.
Integrated Marketing Strategy
- Design and implement an integrated marketing plan combining digital and offline tactics to drive awareness, engagement, and conversion in the SMB market.
- Collaborate with Product and Business teams to ensure alignment between marketing efforts and overall business objectives to maximize impact.
Performance Tracking & Optimization
- Analyze campaign performance and pipeline impact; use insights to optimize campaigns and adjust strategies in real time.
Content & Messaging
- Work closely with product marketing, content and creative teams to develop compelling messaging, offers, and assets tailored for the SMB segment.
Team Collaboration & Leadership
- Become the cross functional leader who partners with internal teams to ensure seamless execution of campaigns and ensure business objectives are met in all our core regions (US/EMEA).
**Qualifications**:
Experience
- 10+ years of marketing experience with a proven track record of driving lead generation and acquisition at scale in SMB-focused organizations.
- Hands-on experience managing and optimizing paid acquisition campaigns (Google Ads, Facebook Ads, TikTok, LinkedIn, etc.) and organic channels (SEO, content marketing).
- Experience with field marketing and ABM approaches is a strong plus.
**Skills**:
- Deep understanding of SMB buying behaviors and the ability to craft strategies that engage this audience effectively.
- Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, Salesforce
- Ability to balance strategic thinking with tactical execution in a fast-paced, high-growth environment.
- Excellent written and verbal communication skills
