Senior Eu Video Strategy

DESCRIPTION

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Live Sports, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services. This role is valid for Munich, Paris, Milan, or Madrid. We seek a seasoned contributor to join the Amazon Ads team as Sr. EU Video Strategy and GTM (VSGTM). This role will report directly to the Head of EU Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. They will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.

Amazon Ads est la régie publicitaire d'Amazon et l'une de nos activités à forte croissance. Nous sommes à l'intersection du commerce, du divertissement et de la publicité, en proposant des produits publicitaires uniques (Sponsored Products, Sponsored Brands et Sponsored Display), de l'ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) et une large gamme de solutions créatives, de format innovants et de mesure uniques. Nous proposons aux annonceurs des emplacements premium sur nos inventaires STV: Prime Video, Live Sports, FreeVee, Twitch et FireTV, ainsi que sur des éditeurs tiers via Amazon Publisher Services. Ce poste est ouvert pour Munich, Paris, Milan ou Madrid. Nous recherchons un contributeur chevronné pour rejoindre l'équipe Amazon Ads en tant que Sr. EU Video Strategy and GTM (VSGTM). Ce poste sera directement rattaché au Head of EU Video Strategy and Go-To-Market et contribuera au développement de la stratégie de commercialisation et de l'exécution stratégique des solutions publicitaires sur les produits vidéos d'Amazon. Ils s'associeront aux équipes GTM globale régionale, contribuant ainsi à définir la stratégie vidéo globale.

Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing a passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular, they will:

- Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
- Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
- Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
- Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
- Analyze and recommend trade-offs between price, volume and yield-generating strategies
- Work directly with EU Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
- Aggregate EU Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
- Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
- Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
- Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
- Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
- Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
- Assist in regional training development for sales enablement execution
- Développer la stratégie prix, le packaging et la planification des offres publicitaires d'Amazon sur toutes les propriétés vidéo, en collaboration avec les équipes globales
- Maintenir une solide maîtrise du marché de la publicité vidéo et des tendances concurrentielles pour identifier et évaluer les opportunités
- Développer des stratégies pour générer la demande
- Développer des modèles budgétaires basés sur l'offre avec les analyses basées sur la demande, en coordination avec les équipes financières
- Analyser et faire des compromis entre le prix, le volume et les st